Marketing Essay Example | Topics and Well Written Essays - 2500 words - 17

Marketing - Essay ExampleFounded in 1977, the partnership is one of the leading businesses in UK to provide necessitate business. This company offers products which are business to business in nature. The Group was traditionally focused on peckerwood hire, but now also has complementary businesses specializing in portable accommodation, lifting, surveying, compressed air systems, pumping and power generation equipment.(Speedy contain Plc, 2008). The major products of the company include entryway equipments, drilling/breaking, Gardening, Fencing, Cranes and other earth movers etc.Speedy Hire Plc work in UK which has relatively immutable political environment. Considered as a secular artless with strong market orientation, UK is currently experiencing slight boring down into its economic activity mainly due to subprime crisis and there is a possibility that housing markets, on overall, may cool down thus reducing the demand for hire industry however, market for the hire equipme nts were growing as the growth in the market during 2006 has been 6.6% whereas 2007 estimates are 121.5 GBP. The growing inflow of the immigrants into the country has change magnitude the requirements for the housing sector in the country and the reduced cyclicality has allowed companies to anticipate the market trends more effectively. Companies including Speedy Hire Plc within this sector is continuously relying on the information technology therefore there will be increased dependence on technology in the future also. Legal environment in the country is favorable. Environmental concerns for companies are increasingly becoming a burning issue for the hire industry and it is believed that companies successfully addressing environmental issues will competitive advantage in the future.The company has two major divisions of equipment hire and tool hire. These two divisions then offer products mentioned above through various geographical