Company Case ESPN Study Example | Topics and Well Written Essays - 500 words

familiarity ESPN - Case Study ExampleIn essence, ESPNs product is the availability of sports knowledge, discussion as nearly as video and audios of live games, across a wide variety of platforms. At its heart ESPN is a 24-hour cable network that focuses on sports and entertainment based content for television, however the cable network is only(prenominal) one piece of the entire ESPN notice name. The brand now contains more than 50 distinct businesses. Product wise, the brand consists of six cable channels which are home to many important sporting events such as the IndyCar Series and NBA finals, a sports radio network, ESPN The Magazine and a website that offers streaming video and audio as soundly as downloadable pods casts.ESPNs augmented product is its ability to provide accurate and up to date discipline and commentary about all areas of the sports industry and its delivery of this information across many different media types4. ESPN has wholesome brand equity. Its name is immediately associated with sports, and the easy entry to information that the brand provides across its many different platforms ensures wide recognition from consumers.There is a strong relationship between the brand equity of ESPN and its brand value. The value of its brand can be seen by large number of products and media that ESPN is present on, the continued festering of the company and its longevity. The cable network alone earns close to twice the amount per subscriber each calendar month than the next most profitable network, Fox Sports ($2.91 and $1.67 respectively).Benefits This association has resulted in the acquisition of many new viewers and gave the network the ability to host key sporting events, and types of sporting events that they did not previously have access to.Possible risks ESPN has little control over the quality of the merchandise that is produced, and any negative responses to the cobranded