World Literature Eng 203 Flashcard

World Literature Eng 203

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Inventory management Essay Example | Topics and Well Written Essays - 750 words

Inventory management - Essay Example While VMI does require a strong partnership and trust relationship, given the fact that it decreases expenses, enhances strategic product development, and leverages available technology, there is no reason to think that an upsurge in demand will change the fundamental principles that make VMI work. Although Scouras takes a generally negative position on VMI and feels that suppliers should not make inventory management a core competency, there is much to be said for the system itself. His assertion that the success of the methodology depends upon the economic climate is not supportable in light of the fundamental benefits provided to both suppliers and retailers regardless of the status of demand. The first notable advantage is that VMI decreases expenses on both ends of the supply chain. For the supplier, efficiencies in purchasing, ordering, shipping, and warehousing are increased while customers receive the cost benefits associated with carrying less inventory (Coleman and Poulan, 53). Supply chain efficiency is always a good thing and changes in the rate of demand for any particular product do not alter that fact. The argument that suppliers incur a higher risk due to their management of inventory is unavailing; suppliers are able to directly control the amount of productio n, and would be able to adjust their production processes to meet the level of demand present in the market at any particular point in time. In fact, the use of VMI allows suppliers to more accurately gauge which products are experiencing higher demand. A second significant advantage provided by VMI is the fact that it allows suppliers to engage in strategic product development. Users of the system have found that it brings them closer to their customers, provides more information on consumer preferences, and allows them to adjust and manage retail stocks (Lowson 76). The benefit of this proximity is that suppliers are able to develop new or improved

High Performance Essay Example | Topics and Well Written Essays - 250 words

High Performance - Essay Example is, the company should institute efficient ethical standards, which will boost its general performance and especially those of the executives, since approximately 90% of the corporation’s future leadership/management will emanate from workforce already evident in the firm. Despite having shown significant progress for the past ten years, the company lacks the necessary requirements which are key aspects prior venturing into the international market. These requirements are mainly resources that entail both human and physical assets, for instance, adequate funding (AMA, 2007). The company ought to establish an effective mechanism directed towards identifying high performing employees and rewarding system. Since an executive normally assumes the center role in enabling an organization to reach and establish itself in the competitive global market, a slight fault might yield to its collapse if its management is incompetent (Kimberly, 2008). Besides, the firm should concentrate on internal operations while correcting the evident inadequacies like evaluation of their workforce performance, motivation, augmenting budget and managerial training. This is because during expansion to the global levels, it will utilize almost 90% of its management besides incorpo rating extra experienced international executive. Hence, reducing numerous wrangles and divisions that are currently evident amid the workforce where some are contented with the firm’s current position (AMA, 2007). In addition, the firm must institute extra consistent strategies aiming to reach the international standards and dominate the arena, which is contrary to the current state (Scott, 2003). This will enable each to undertake all the aspects seriously because the firm’s philosophies are in line to their strategies, hence, no confusion. Besides incepting adequate policies meant to augment its budget in preparation for international venturing, the firm needs to start developing its personnel. This will be

External Factors Affecting To The Pepsico Marketing Essay

External Factors Affecting To The Pepsico Marketing Essay Books, articles, journals and periodicals were reviewed; internet sources were also visited, to elicit information. The major threat identified were more of environmental, arising majorly from its sludge which was alleged to contain a high level of toxic chemicals, including cadmium and lead, both of which can be harmful to human and plants. The case of coca-cola plant in Perumatti in the southern state of Kerala in India was used as a case study Not only is PepsiCo the worlds largest beverage company, but in 200 nations ( with consumers enjoying an average of 1.6 billion servings a day), sells about 500 sparkling brands, including 4 of the top sellers (coca- cola, diet coke, sprite and fanta), sparkling beverages, juices, and ready to drink teas among others. In this assignment we focused on the activities regarding the external factors which affect the PepsiCo, needs and expectations of stakeholders of PepsiCo, major changes taking place in the external environment in PepsiCo, modeling tools develop strategic options, basis of future PepsiCo strategy, comparative understanding of competitor activity from others. External factors affecting to the PepsiCo. PEST analysis is concerned with the key external environmental influences on a business. POLITICAL ECONOMICAL SOCIAL TECHNOLOGICAL PepsiCo product are subject to various federal laws New opportunities in other countries Replenishing water Operates in almost all the countries Land acquisition for new factories Fuel price Replenishing water Introduction of cans and plastic Bottles Govt. focusing on stricter water pollution norms Availability of labor Partnership with farmers Newer and attractive Designs Raw Material prices A great worry. Have a global economic perspective Solid waste management program State-of-the-Art plants Needs and expectations of stakeholders of PepsiCo Consumers PepsiCo are proud to offer PepsiCo consumers a wide range of products that deliver great taste, nutritional value, convenience and affordability. PepsiCo are committed to playing a responsible role in health and PepsiCo are finding innovative ways to reduce the use of energy, water and packaging, and to better serve consumer wants and needs through new products and packaging And PepsiCo work relentlessly to improve productivity so PepsiCo can offer affordable products to a broad range of consumers. Consumer Privacy Consumer privacy is important to PepsiCo, and PepsiCo make every effort to make sure consumers are provided with PepsiCo policies, terms and conditions. PepsiCo business divisions and many markets maintain corporate and brand PepsiCo sites, fully accessible to all interested parties. Communities PepsiCo support PepsiCo communities through PepsiCo businesses by contributing to not-for-profit groups and by working with organizations dedicated to improving the lives of people. PepsiCo have advisory groups that focus on health and issues of concern to the African American, Asian and Latino/Hispanic communities, among others. Investors PepsiCo strive to provide investors with a reasonable return on their investment, based on consistent financial growth in the marketplace and consistent financial results. PepsiCo take a long-term view and make appropriate investments to strengthen PepsiCo brands, develop PepsiCo capabilities and pursue new opportunities. Partners PepsiCo did not control these bottlers, PepsiCo did not consolidate their results. Instead, PepsiCo included PepsiCo share of their net income based on PepsiCo percentage of economic ownership in PepsiCo income statement as bottling equity income. Suppliers PepsiCo suppliers provide us with the goods and services needed in PepsiCo business. PepsiCo buy goods and services at competitive prices with the goal of allowing both PepsiCo suppliers and PepsiCo to make a reasonable profit. Major changes affect strategy. PepsiCo intend to continue to focus our efforts on, among other initiatives, the following. These changes of the external factors changes the Strategy of PepsiCo PepsiCo Company to develop a business model to continue exploring and participating in new lines of beverages, extending existing product lines and effectively advertising and marketing our products; implementing selective packaging strategies designed to increase consumer demand for our products and to build a strong returnable base for the PepsiCo brand; replicating our best practices throughout the value chain; Adapting organizational and asset structure in order to be in a better position to respond to a changing competitive environment; to build a multi-cultural collaborative team, from top to bottom; and broadening our geographic footprint through organic growth and strategic acquisitions. SWOT analysis of PepsiCo SWOT Analysis of PepsiCo Strengths Weaknesses Opportunity Threat one of the most recognized brands of the world Low Productivity In 2008 PepsiCo had approximately 198,000 employees. International Expansion PepsiCo is in the midst of making a $1, 000 million investment in China, and a $500 million investment in India Decline in Carbonated Drink Sales Soft drink sales are projected to decline by as much as 2.7% by 2012, PepsiCos diversification is obvious in that the fact that each of its top 18 brands Image Damage Due to Product Recall Growing Savory Snack and Bottled Water market in US PepsiCo is positioned well to capitalize on the growing bottle water market which is projected to be worth over $24 million by 2012. Intense Competition The Coca-Cola Company is PepsiCos primary competitors. But others include Nestlà ©, Groupe Danone and Kraft Foods. Intense competition may influence pricing, advertising, sales The company delivers its products directly from manufacturing plants and warehouses to customer warehouses and retail stores Its revenue per employee was $219,439, which was lower that its competitors. Broadening of Product Base PepsiCo is seeking to address one of its potential weaknesses; dependency Potential Negative Impact of Government Regulations Develop a comparative understanding of competitor activity from other organizations in the market. pff2.jpg Create options to form the basis of future organizational strategy. The PepsiCo reaffirmed the underlying strength of its integrated food and beverage portfolio and concluded that PepsiCo offers the most compelling value to shareholders as one company. Significantly increase investments in its iconic brands and in bringing innovation to market. Advertising and marketing spending will increase by $500-$600 million in 2012, the majority in North America. Going forward, it expects to maintain or increase that rate of support as a percentage of revenues. To drive efficiencies, it will reduce the number of agency partners and also take steps to leverage the global scale of its top brand platforms. The brand investments are expected to drive top line growth and enable greater price realization; Implement a three-year productivity program that is expected to generate over $500 million in incremental cost savings in 2012, further incremental reductions in the cost base of about $500 million in 2013, and an additional $500 million in 2014. The productivity savings will span every aspect of the business: Improve its net return on invested capital by at least 50 basis points annually beginning in 2013 through increased focus on capital spending and working capital management. As an example, in 2012 we will be reducing capital expenditures by 10% versus 2011. The emphasis is on systematically improving the efficiency of the existing asset base; (Armstrong, 1986) Strategy plan that ensures stakeholders of an organization The newest campaign slogan, introduced this year, is More Happy, which definitely coincides with one concrete example of more in the packaging of Pepsi products today-more designs. Many more. At least 35 distinct design ideas will grace the packaging of Pepsis cans and bottles this year alone, and this design strategy may continue indefinitely Pepsi actually asked their loyal consumers what brand elements would have to remain so that they would be intuitively reassured that their favorite drinks were not changing and the brand they trusted was still essentially the same. Their answer was direct and consistent. Pepsi-lovers needed to see three elements for sure-the Pepsi globe, the iconic Pepsi blue, and the familiar tilted Pepsi capital letters. Television ad campaigns are reinforcing the globe-centric approach by featuring a boulder-sized Pepsi globe in various settings careening to and fro like a pinball. In the ads and on the front of most of the new packages is the reassuring tag line: Same Pepsi inside, new look outside. Miller explains that it is customary and important to reassure consumers for at least six months in situations like this. (Renger, (2002). ) Create options for a strategy plan Hopefully you and your team will come up with several options or solutions to fix the problem you are working on. In evaluating these options or potential solutions, I have found the following criteria to be beneficial: Effectiveness: How likely is it that this solution will get me to the desired situation? Feasibility: How realistic is this solution? How likely is it that this solution can be implemented effectively? Time: How long will it take to implement this solution? How long will it take to get the desired results? Cost: How much will it cost, in money or other resources, to implement this solution? Human resources: How many people will need to be involved to implement this solution? Difficulty or ease of implementation: Overall, how easy or difficult will it be to implement this solution? Risk: How much is at risk in implementing this solution? (Armstrong S. , 1985) Strategy plan ensuring the resource implications. Intensive growth (Identifying the opportunities to achieve further growth within the current business) Product -market expansion grid is useful framework for detecting new intensive growth opportunities. (Conley, 1992, April.) Market penetration strategy (The Company first considers whether it could gain more market share with its current products in the current markets): Headquartered in Purchase, New York, with Research and Development Headquarters in Valhalla. A third force was the perceived synergy between salty snacks and soft drinks. As Kendall succinctly related to Forbes in 1968, Potato chips make you thirsty; Pepsi satisfies thirst. The plan was to jointly market PepsiCos snacks and soft drinks, thereby giving Pepsi a potential advantage in its ongoing battle with Coke. Expand the Global Leadership Position of Our Snacks Business. PepsiCo is the global snacks leader, with the No. 1 savory category share position in virtually every key region across the globe. Ensure Sustainable, Profitable Growth in Global Beverages. When combined with the actions we are taking to refresh their brands across the entire beverage category, they believe this game-changing transaction will enable them to accelerate their top-line growth and also improve their profitability. Unleash the Power of Power of One. The combination of snacks and beverages-with our high-demand global and local brands-makes PepsiCo an essential partner for large-format as well as small-format retailers. Mission, Vision, Objectives of PepsiCo Mission Mission is to be the worlds premier consumer products company focused on convenient foods and beverages. PepsiCo seek to produce financial rewards to investors as they provide opportunities for growth and enrichment to our employees, our business partners and the communities in which they operate. And in everything do, they strive for honesty, fairness and integrity. Our Vision PepsiCos responsibility is to continually improve all aspects of the world in which they operate environment, social, economic creating a better tomorrow than today. Vision is put into action through programs and a focus on environmental stewardship, activities to benefit society, and a commitment to build shareholder value by making PepsiCo a truly sustainable company. Objectives At PepsiCo, theyre committed to achieving business and financial success while leaving a positive imprint on society delivering what they call Performance with Purpose. PepsiCo approach to superior financial performance is straightforward drive shareholder value. By addressing social and environmental issues, they also deliver on our purpose agenda, which consists of human, environmental, and talent sustainability. PepsiCos Future management objectives As a global food and beverage company with brands that stand for quality and are respected household names-Pepsi-Cola, Lays, Quaker Oats, Tropicana and Gatorade, to name a few-PepsiCo will continue to build a portfolio of enjoyable and wholesome foods and beverages; find innovative ways to reduce the use of energy, water and packaging; and provide a great workplace for our associates. The Companys operating management structure consists of five geographic groups plus the Minute Maid Company. Name of the group Country/Region The North American Group USA and Canada. The Latin America Group Central and South America The Greater Europe Group Greenland to Russias Far East. The Africa and Middle East Group Middle East and the Africa continent. The Asia Pacific Group From India through the Pacific region . Values and culture of PepsiCo PepsiCos mission is to continue to be the worlds premier consumer Products Company focused on convenient foods and beverages. They endeavor to produce financial rewards to investors while providing opportunities for growth and enrichment to their employees, their business partners and the communities in which they operate. In everything the company does, they strive for honesty, fairness and integrity. PepsiCos mission for 2008 was Performance with Purpose which the CEO of PepsiCo Indra K. Nooyi elaborates on when she says this mission combines the two things that define what we do-growing the business, and acting as ethical and responsible citizens of the world The companys values philosophy are centered on being a socially and environmentally responsible company. Therefore every policy it formulates and decision it makes is based on the following guiding principles: * Care for customers, consumers and the world they live in. * Sell only products that they can be proud of.  · Speak with truth and candor. * Balance short term and long term. * Win with diversity and inclusion. * Respect others and succeed together. Evaluation of a strategy plan The introduction stages starts when products lunched in this period sales will be very slow, must of the organization faced negative profit and high cost. There are some stages where organization has to face high risk in innovation of new product. When the coca-cola company launched power the stages are: where high risk product development stage Introduction stage Growth stage After passing these stages product will be in maturity stage where organization make more profit and try to stay in this stage after this stage is decline stage which is also risk and here need to some force/change to stay in maturity stage. (Conley, 1993, April) The action plan, basically developing a very detailed list of to do thing where PepsiCo included task, time and budget or cost framework with relating marketing mix the coca-cola company in estimate the budget and talks in marketing about activities. Implementation of strategy plan Step One: Goal Setting This first step is a bit obvious. PepsiCo have a goal in mind. And PepsiCo see at earlier Coca cola made its goal at early of the year. Step Two: Research Start talking about goal and research what it will take to fulfill it. Step Three: Weigh Options Theres almost never just one way to do something. PepsiCo depend RD in here. Step Four: Direction Now that PepsiCo have a goal, knowledge of that goal, and options towards obtaining it, theyre now ready to decide the best course of action. Step Five: Begin Analysis Current situation Goals Target Customer Key Services Communication Strategy Evaluation Has this type of communications activity taken place before? If so, what was the result? Are PepsiCo seeking to provide new information? PepsiCo target the Customer with the market segmentation. Motivate the customer Fit with the resources PepsiCo already have. can learn how plan worked with various Customer, What are your major communications opportunities? Are PepsiCo calling the audience to action? PepsiCo focus on the Customer Keep in mind that consumer PepsiCos best assets. are the most effective communications vehicles to reach target Customer which activities had the most impact Define your communications challenge Are PepsiCo seeking to change behavior? PepsiCo develop strategy to implement this quickly. What are the Customer knowledge regarding PepsiCo. Helps to achieve goals and deliver the outcomes you wan which parts of the plan failed Many people fail at this step. It can be relatively easy to make a plan up to this point. But, heres where its time to put in the work. Step Six: Adapting The most successful people in the world are those that can adapt to current situations. Sometimes opportunities will open up and youll need to revise your plan to take advantage of them. Communications plan in a tabular format to support the roll out of the plan Monitoring and Evaluation system of PepsiCo Scenario Planning: Scenarios are realistic descriptions of the organizations possible futures that allow the scenario team to set aside its individual and organizational assumptions about how the external environment will operate and explore new ones PepsiCo is constantly aware of the link between its strategy and the changing future, thus, itself for the ifà ¢Ã¢â€š ¬Ã‚ ¦then probable future. This is exemplified it its mission statement, thus: Benchmarking is the comparison of performance in one organization or part of an organization against that in another, with a view to finding ways of improving performance. This avails the company the opportunity to take corrective measures actions. Experience to Strategy Plan A business strategist can be regarded as the leader of an expedition to find the highest elevations on a companys fitness landscape. Fog prevents the hikers from seeing more than a few feet in front of themselves. What can be done when things look so hazy? Biologists have identified key rules that evolution uses to find high peaks. Managers too can use them. The first rule is that evolutionary searches never stop. No matter how successful a strategy is at a given moment, a business must experiment constantly to find something better. Another key principle is parallelism. The entire expedition should not explore the same region. Instead, many search parties should spread out from the base camp to explore the shifting terrain and bring back news of discoveries. (Cook, 1988) Effective strategy formulation is about Building collective intuition Encouraging healthy conflict Maintaining a pace so that decisions are taken within a stipulated time Defusing political behavior. Conclusion This strategic plan articulates for the PepsiCo community and for our constituents an understanding of who we are, what we do, and the values by which we define ourselves. It articulates as well our ambitious aspiration, five key goals we believe we must meet in order to achieve that aspiration, and an assessment of where the PepsiCo stands today as we rededicate ourselves to these shared objectives. The plan does not reflect everything that the PepsiCo hopes to do over the next five years; nor does it represent an irrevocably fixed set of directives, since the planning process must be dynamic and adaptable. It will, however, serve-at the PepsiCo level and also at the collegiate, departmental, and unit levels, where so many of the important decisions of the PepsiCo are made-as the framework according to which we will make difficult decisions, focus our resources, and thereby advance the PepsiCos distinction as a leader in higher education. Company or any of its Subsidiaries or any license, franchise, permit, certificate, approval or other similar authorization affecting, or relating in any way to, the assets or business of the Company and its Subsidiaries or (d) result in the creation or imposition of any Lien on any asset of the Company or any of its Subsidiaries, with only such exceptions, in the case of each of clauses (b) through (d), as would not reasonably be expected to have, individually or in the aggregate, a Material Adverse Effect on the Company or prevent or materially impede, interfere with, hinder or delay the consummation of the Merger

The Task :: essays research papers

It was a quiet afternoon so crudely interrupted by a knock at the door. A messenger had come with a letter. I took the letter and began reading. It was from my father. The old man was ill and had requested my immediate presence. I gathered my things and mounted my best horse.   Ã‚  Ã‚  Ã‚  Ã‚  I arrived at my fathers house before nightfall and was let in by one of his illustrious maids. Her name was Margarette`. She had been tending to my father for many years now. A tall, young lady yet always bleak and deteriorating. She led me strait to his chamber which was filled with the aroma of medicines and ails. The physician was also present as were a few maids. Upon seeing my arrival the old man made a weak attempt to sit up, coughing as though his lungs were filled with smoke from a thousand chimneys, and motioned for me to come closer. It was painful for me to see my once strong, cunning and seemingly invincible father in this state. In his youth, his strength had equaled ten men but now he had been reduced to a thin and withering, pale, old man. I greeted him warmly, hiding my true feelings of disgust and immorality.   Ã‚  Ã‚  Ã‚  Ã‚  My father instructed all to leave us and began talk of death nearing him. My father was not a poor man and had said to be leaving a greater portion of his wealth to me and the rest being divided amongst the maids and my sister who after marriage had moved to Spain. However before the fortune was upon me I would have to complete a task—to kill the one man who had wronged my father. The old man instructed me to take a key from his neck and open his personal drawer with it. From there I would take his prized dagger and use it to slay my fathers adversary. The jewel was wrapped in fine cloth and was not to be opened until I face my enemy in combat. My father spoke of great evil that was in the heart of this beast and only that dagger which had been soaked in his own blood could destroy him. He bid me be careful and keen with my task as this man wore a mask of kindness that I should not fall under.   Ã‚  Ã‚  Ã‚  Ã‚  Automatically I dispersed my fathers warnings, questioning his sanity and left to retire before my journey.

Barbie Doll:Represent What A perfect American Woman Is

Jennifer Perez ENC 1102 Research Paper Marge Piercy ever herd this name before? Well if you have, did you know she was the founder of Leap track Press? Marge Piercy is very well known as an American poet, novelist and social activist. Many of he founded work has been graded as best-selling. Piercy has a goal to have her feminist voice be herd by society. She shares her opinions threw the characters she makes in her writing and poetry. Piercy wrote the poem Barbie Doll, and in this poem she states woman do not need to fit into society’s point of view of what a woman should look and act like.Piercy has a fascinating history and high valued awards, but what was Piercy’s message to her audience when Barbie Doll was published in 1973. Piercy was born on March 31, 1936 in Detroit, Michigan into a family that was greatly affected by the great depression. As a child Piercy lived in a segregated neighborhood. Piercy has a half-brother from her mother’s side who is fourtee n years older than her. She was raised in the Jewish religion by her grandmother and her mother. Till this day Piercy still remains a Jew.Piercy attended a public school in Detroit and half way through grade school she became sick with the German measles and rheumatic fever. When she got ill Piercy was disabled from doing what all of the other kids were doing as a result she built an unconditional love towards the world of literature. Piercy attended the University of Michigan and was the first in her family to attend college. At seventeen, Piercy won a Hopwood award for poetry and fiction. The scholarship money that she had won because of the award enabled her to finish college.She enjoyed the college style of life but found it very difficult to find her comfort zone because of all of the political decisions government had made for woman. Her schooling finished with an M. A from Northwestern University. After her first marriage Piercy lived in Chicago. She proceeded in writing and tried her best to develop poetry and fiction she was not yet able to produce. As a woman society had a horrible out-look on her. Piercy was a twenty three divorce woman living pay check to pay check on multiple part time jobs. She became and activist for the civil rights movement. She wanted woman to be valued not minimized.Piercy’s early work was omitted because of her feminist viewpoints. In 1982 Piercy married Ira Wood. As soon as her marriage was finalized the couple moved to Cape Cod. Wood and Piercy are both a part of the same work field. Wood is an author, teacher, a former publisher, and the host of a weekly radio talk show called â€Å"The Lowdown. † The due wrote a play titled â€Å"The Last White Class† and a novel called â€Å"Storm Tide. † In 1997 they founded a small literary publishing company called Leapfrog Press. Piercy and Wood have a very intimate and loving relationship, till this day the couple is still living in Cape Cod.Piercy neve r considered herself to fit into the image of what a woman was supposed to be like in the 1950’s. Piercy published her first novel called â€Å"Going Down Fast† in 1969. It was very difficult for Piercy to publish her first book because many did not agree with her feminist viewpoints. Piercy is the author of seventeen novels including four of New York Times best sellers and eighteen volumes of poetry. Piercy has played major roles in progressive political battles of our time. She was in activist in the anti-Vietnam war and the woman’s movement, and most recently an active participant in the resistance to the War in Iraq.Her novels â€Å"Woman on the Edge of Time† and â€Å"He, She and It† have great political commitment and imaginative power. With the Baby Boom era in play woman were becoming wives and mothers rapidly. During the Mid fifty’s thou 35 percent of all woman were working and a quarter of them married. Piercy was divorced, unsucce ssful, and had multiple part time jobs at a young age. She worked as a secretary, a switchboard operator, a clerk in a department store, an artist model, and a faculty instructor.Consequently society looked down upon her and fell into the 35 percent of working woman. Piercy’s poem â€Å"Barbie Doll appears in her collection, â€Å"To Be of Us,† published in 1973. Piercy fundamentally states how humanity classifies woman for their stereotypical demeanor. Piercy uses a Barbie Doll to represent what a perfect American woman should appear as. The Poem begins with a normal young â€Å"girlchild† who plays with dolls, miniature kitchen items and pretend make-up. The poem takes an unsuspicious turn when the young girl was criticized by an outsider.He or she claimed she had to â€Å"exercise, diet, smile and wheedle† (page 647 line 14). The poem continues and there is a visual moment of her lying in a casket without her nose and legs â€Å"So she cut off her no se and her legs and offered them up†(page 647 line 17-18). Piercy uses the young child’s image as a representation of a Barbie Doll. The young child shows description that challenges were being faced by women of all ages who do not feel as if they do not fit society standards of being a woman. Despite of how sorrowful she felt the truth is she was healthy, happy, intelligent, and beautiful.