Gardner’s Theory of Multiple Intelligence Essay

Many years ago it was quite common to label someone with a high IQ as a â€Å"genius† or as being more intelligent than others. Albert Einstein is one of those men who were labeled as a genius because of all that he had accomplished at such a young age. Undeniably, Einstein’s smarts were extremely remarkable, but records show that he was not the best student. Although Einstein scored extremely well in areas like Math and Physics, it has been noted that in areas like linguistics, he did not excel (Albert Einstein, 2005). Does this make Einstein, any less of a genius? According to Howard Gardner’s theory of multiple intelligences, a person’s intelligence isn’t necessarily measured in standardized testing or school grades. Gardner identifies that each person’s learning style is different, so the intelligence could excel in any of the eight styles: Linguistic, Musical, Logical, Naturalistic, Visual, Kinesthetic, Interpersonal, and Intrapersonal ( Kowalski & Westen, 2011). This means that someone like Ludwig van Beethoven who may not have been as scholarly as Albert Einstein, can still be considered a genius due to his musical intelligence. The eight different intelligences described by Gardner are what he believed to be the eight strengths in which a person can learn. Gardner believed that because everyone can learn in one of these eight different styles, then they could excel in any of the respective fields. A person who possesses a linguistic intelligence is described as someone who uses words and communication effectively. A person with linguistic intelligence would have excellent auditory skills, and translates everything into words or speech. On the other hand, someone who possesses the learning style of spatial intelligence would be most comfortable with graphics, physical imagery, and visuals (Campbell, 1992). However, someone with a preference to the kinesthetic style of learning would be most comfortable with being hands on. They learn by doing, touching, and anything that involves physical activity, therefore their intelligence might look more like acting out, or role playing. Another learning style of multiple intelligences described by Gardner is naturalistic. Someone who possesses a naturalistic style of learning is more in tune with their surroundings, and focus a lot with what nature is giving them. The naturalistic intelligence was not added to the multiple intelligences until much later. Gardner’s theory was introduced to naturalistic in response to the nature versus nurture debate, in which a person learns from their surroundings, or environment in which they are in (Sulaiman, Hassan, & Yi, 2011). One of the bigger learning styles in Gardner’s theory is that of intrapersonal and interpersonal. Intrapersonal is that in which a person learns from themselves. Someone who keeps to themselves and does not get socially involved (Campbell, 1992). On the complete different spectrum, is the interpersonal learning style. Like a social butterfly, interpersonal refers to someone who works well with others, enjoys working in teams, center of attention, and just like they seek attention of others, others seek their attention as well. I personally identify with the interpersonal school of learning the best out of all of the intelligences in Gardner’s theory. I mostly work well when accompanied by others. I am a team player, and team leader. Others usually seek to me for advice, and I tend to deliver my best results, when working with others. This is the intelligence that is mostly credited with the slang term of â€Å"street smarts† (Sulaiman, Hassan, & Yi, 2011). Having played sports for a big part of my life, I tend to carry my thoughts as a team. I carry the team and make sure to understand everyone on the team. I always think of others first, and having that one on one interaction is most important to me. Throughout my career, I have found myself to be in leadership roles quite frequentl y, because many others who are not strengthen by the interpersonal intelligence feel as if I can lead better due to the emphasis I put on team work, and my adequate level of communication with the entire team. In the work place I have found this quite helpful, and it has helped me become very successful. The two other intelligences outlined in Gardner’s theory are that of musical and logical, or mathematical. Musical intelligence is referred to a person when they can relate everything to a rhythm, or sequence. Someone who possesses musical intelligence is also aware of the sounds and music space in their surroundings. Someone with musical intelligence would be aware of dichotic listening, and understand the importance of noise (Kowalski & Westen, 2011). Music is a very big part of my life, what I do, and how I do it. I can remember growing up and not being able to go to sleep until music was playing in the background. I find myself being almost allergic to quite. I tend to do my best work when either I have music playing in the background, or if the TV is on. While in school, I usually found myself while studying, to be singing. I tend to associate rhyme and rhythm to a lot of the new things that I learn. According to Gardner, someone who possesses a musical intelligence is se nsitive to sound, and could hear music, or find the rhythm to anything, even before the words are spoken (Campbell, 1992). The last intelligence in Gardner’s theory is logical intelligence, or most commonly known as mathematical intelligence (Sulaiman, Hassan, & Yi, 2011). Someone who occupies the logical intelligence are said to think abstractly. They mostly need to learn and form concepts before they can deal with details. They calculate results, enjoy working the mind in the way that really uses the prefrontal vortex more than any other intelligence. Someone with logical thinking is believed to be someone who takes their time to analyze all possible circumstances, and work the problem for an answer. This type of person likes puzzles and word games to stimulate the brain. I identify myself as being a logical thinker due to the fact that one of my strengths is to be analytical. Albert Einstein was believed to belong in this intelligence field, due to his work in mathematics and physics. I find my intelligence to not be at the level of Einstein by any means, but I do relate to his earlier work being proficient in the math field over the linguistic (Albert Einstein, 2005). Since English is not my first language, growing up in the United States, going to school was very difficult for me, but numbers became my safe haven. Having learned numbers at a very young age (according to my teachers, I knew how to add and subtract by the time I was 3) I find myself most attracted to professions in which analytical thinking is required. Having worked as a District Investigator, it was required of me to look at paperwork and identify the fraud, or identify the theft by finding the patterns, or the number sequence. A big part of my job was to analyze transactions, and compare them to video images. Things are always better explained to me if broken down into patterns. Although Gardner divided the intelligences into eight separate categories, his theory believed that a person does not just dominate one intelligence, but rather takes a bit from all of the intelligences collectively. Just like it could be clearly identified that Albert Einstein that dominated the logical intelligence, his work shows that he might have possessed the intrapersonal intelligence as well as the spatial intelligence (Campbell, 1992). Gardner believed that the intelligence of someone could not necessarily be measured, by testing, but mainly by teachings, and learning styles. I feel as if I most identify with musical intelligence, logical intelligence, and interpersonal intelligence. My career thus far would suggest that these fields have brought me much success, but in my recent career change from Criminal Justice to Psychology, I will most likely learn to domain in the linguistic and spatial intelligence.

Effect of culture in business Essay

1. A growing number of Americans work for foreign-owned firms in the United States. Do you think that these American employees are being influenced by the foreign owner’s approach to management and the culture of the country of the owner? Because of globalization, businesses are open to do business in new markets and improving profits. Also because of globalization, companies are faced with different cultures, religion and norms. For a company to do business in another country, a manager needs to understand the differences associated with the host country. â€Å"Globalization is defined as this interdependency of transportation, distribution, communication, and economic networks across international borders† (Gibson, Ivancevich, Donnelly, & Konopaske, 2012, p 57). Each firm has their own organizational culture. According to Hellriegel, Slocum and Woodman (2001), organizational culture represents a complex pattern of beliefs, expectations, values and behaviors shared by organizational members. The knowledge of the culture in which an employee is working is crucial. â€Å"In a dynamic and fast changing environment the inter and intra organizational behavior changes the productivity and growth trends† (Chat urvedi, 2002). Because of the organizational culture most foreign-owned firms will tend to impose that culture on their employees. Just like U.S. companies settling abroad, foreign-owned companies will face some difficulties operating in a country with different culture. Based on Hofstede’s research, which studies how values in the workplace are influenced by culture, four dimensions have been â€Å"identified as explaining: Uncertainty avoidance: â€Å"degree to which people are comfortable with ambiguous situations and with the inability to predict future events with accuracy† (Gibson et al., 2012, p 69). Masculinity-Femininity: A culture that has a high masculinity orientation tends to emphasize on dominance, assertiveness, and interdependence. A culture with tendency of femininity orientation will emphasize more on interdependence, compassion, and emotional openness. Individualism-Collectivism: â€Å"Tendency of a culture’s norms and values to emphasize on satisfying individual needs or group needs† (Gibson et al., 2012, p 69). Power distance: â€Å"Degree to which members of a society accept differences in power and status among themselves† (Gibson et al., 2012, p 69) Because each culture fits differently in the four dimensions, a foreign-owned firm will keep its own culture as it will be easier to deal with than having different organizational cultures in each country it operates. Americans who work for those companies are indeed influenced by their approach of management. 2. Assume that you want to develop your global skills so that you can pursue international assignments with your company. Identify five skills that you would want to develop and describe how you would go about improving these skills. â€Å"Globalization is defined as this interdependency of transportation, distribution, communication, and economic networks across international borders† (Gibson, Ivancevich, Donnelly, & Konopaske, 2012, p 57). Managers are more and more in contact with different cultures. According to HRMagazine (2012), business skills, clture and customs skills, geographic, political and economic skills need to be developed. Based on Gibson, Ivancevich, Donnelly, & Konopaske (2012), the five main skills are: Global strategic skills: knowing how the economy (i.e. global financial markets), politics (i.e. foreign affairs, international law) are good ways for managers to know how to conduct business in another country. Team-building skills: Companies require more and more that their employees know how to work as part of a team. Team-building is a way to have more done more efficiently. A manager should know how to delegate work and know what each team members can or cannot do. Organization skills: It is important to know how employees react to certain management approach. McGregor’s motivational theory X and Y provides management approaches that can apply to motivate employees. Communication skills: Communication is essential when working abroad. It is imperative that a manager or employee be able to communicate with peers and superiors effectively. Transfer of knowledge skills: â€Å"Learning about a practice, technique, or approach in one country that can be transferred elsewhere is a skill that managers can apply on a regular basis† (Gibson et al., 2012, p 62). 3. Describe the attitudes a manager would need to be successful and effective in managing in India, China, and Saudi Arabia. A manager would need to have the same basic skills in order to a successful and effective manager in India, China, and Saudi Arabia. According to Gibson, Ivancevich, Donnelly, & Konopaske Strong technical skills Good language skills Strong desire to work overseas Knowledge of the culture Well-adjusted family situation Spouse support Behavioral flexibility Adaptability Good relational ability Stress management skills According Goodall and Warner (2007), a manager who wants to work in China would need to be: Open-minded to the culture shock. Desire to learn the language and culture. Good communication skills. Strong organizational commitment: â€Å"Think not what your company can do for you, but what you can do for your company† (Goodall et al., 2007, p 13). In China, it is hard to retain employees due to the competition of labor. China does not have enough skilled labors and is experiencing tremendous growth economically. To be an effective manager, one should be able to retain employees and adapt to the culture in order to not lose such precious asset. According to Bhuian, Al-shammari, & Jefri (2001), a manager needs have a strong organizational commitment, strong desire to work with foreign assignment, and especially good communication skills in order to work in Saudi Arabia. Trainings should be available to the expatriate manager. Gibson et al. identified three steps: â€Å"Predeparture†, which helps the manager prepare for the culture shock. Overseas Assignments, which is to help the manager ease into the culture. Having a mentor or a guide to introduce him or her to the culture. Repatriation, which is helping the manager adjusting back to his own culture when returning from assignment. References Assess-and improve-your global skills. (2012). _HRMagazine, 57_(8), 79. Retrieved from http://www.shrm. org/countryguides Bhuian, S. N., Al-shammari, E. S. and Jefri, O. A. (2001), Work-related attitudes and job characteristics of expatriates in Saudi Arabia. Thunderbird Int’l Bus Rev, 43: 21-32. doi: 10.1002/1520-6874(200101/02)43:13.0.CO;2-B Chaturvedi, A. (2002). Organizational behavior. _Finance India, 16_(4), 1482-1484. Retrieved from http://search.proquest.com.ezproxylocal.library.nova.edu/docview/224360708?accountid=6579 Gibson, J.G., Ivancevich, J.M., Donnelly, J.H., Konopaske, R. (2012). _Organizations: Behavior, structure, processes_ (14th ed.)_._ New York: McGraw-Hill. Goodall, K.L.N., Warner, M. (2007). Expatriate managers in China: The influence of Chinese culture on cross-cultural management. _Journal of General Management._ Retrieved from: http://www.jbs.cam.ac.uk/research/working_papers/2007/wp0701.pdf Hellriegel, Don, Slocum, John W. & Woodman, Richard W.; Organizational Behavior, South-Western Thomson Learney, 2001, pp 671.

Cronica de Una Muerte Anunciado

Society should not be blamed for the antisocial behaviour of some individuals. Every society is made up of individuals with different values, preferences, goals and personalities. It is therefore not surprising to learn that some people feel that society should be blamed for any antisocial behaviour the individual might display. Before considering both sides of this issue we will define what is meant by the term antisocial behaviour. Behaviour that goes against what is considered acceptable by the norms opf society is said to be antisocial.Therefore, in most modern societies, murder, drug-abuse, violence and rape are among the behaviours that are antisocial. Should the society really be held accountable for the misconduct of its citizens? Some feel that it is unjust to blame the society because, as a free moral agent, the individual is responsible for his/her own decisions and actions. For instance in Cronica de una muerte anunciada by Gabriel Garcia Marquez, the Vicario brothers kil l Santiago Nasar to avenge the family's honour.It is a death that is foretold because they have already made their intentions known to most people i the society. As a result, there are those who blame the society for not having done anything to prevent the murder. In fact, many citizens feel guilty for having remained silent over the matter. However, who made the decision to comit this antisocial act? Who actually committed it? The truth is, the Vicario brothers are the ones who made this decision and committed the act. So should the society be held accountable?One might consider the events leading up to the murder and say that Angela, her parents, and her friends were all equally accountable. Even though she was not in love with Bayardo, her parents were taken in by his wealth. Moreover, her mother assured her: â€Å"el amor se aprende. † Her friends too, discouraged her from any thought of revealing that she was not a virgin. They also assured her that her husband would not be aware of her state, and they encouraged her to deceive him: â€Å"Lo unico que creen es lo que vean en la sabana, le dijeron. â€Å"All these factors led to her being returned to her parents in a state of disgrace, thus prompting her brothers to seek out and kill Santiago Nasar. In addition to this, the societal traditions that led the brothers to feel the need to avenge the family's honour could be blamed for the fateful events. As we have seen, even though the Vicario brothers must bear the responsibility for their actions, there is overwhelming evidence that the society, through its silence, its traditions, its deceit, and its greed, is to be blamed for the antisocial behaviour of Angela's brothers.

Develope a project schedule Essay Example | Topics and Well Written Essays - 500 words

Develope a project schedule - Essay Example These shall also not involve any physical construction of project parts. Rather, there shall be a lot of boardroom work to ensure that the outcome of the feasibility studies is extensively digested. For instance the total cost of the project that emerges from the feasibility study shall be discussed on ways of meeting up those costs. The planning activities shall also include the setting up of an overseer committing and the drawing of a general plan s. following the planning stage shall be the actual execution of the project. This stage is thus named the execution stage and shall involve several ground work rather than boardroom work. There shall for instance be a system design project where the master plan system to be used in the construction of the project target shall be designed. More to this, all engineers shall be on site to put parts and pieces of the project together to ensure that actual manufacturing goes on. The last but one stage is the control stage. This stage shall have two phases. The two phases involve on-the-ground evaluation and off-the-ground evaluation. On-the-ground evaluation involves a rapid and continuous evaluation and monitoring exercise that shall be carried out on the project execution stage. This means that from time to time, there shall be officers who shall be monitoring and giving reports on the progress of the work. The off-the-grounds phase shall also be a generalized evaluation activity for the project after everything has ended. After this stage, the project shall successfully be closed. Looking at the various stages and the activities involved, the following duration for execution has been designed. The motive for allocation of time is from the perspective that the overall aim of the project is to save a lot of time in the construction of a unit machine. The whole project should therefore be executed in a total of eight (8) weeks. From the schedule table, it

Social Media Essay Example | Topics and Well Written Essays - 1250 words - 5

Social Media - Essay Example The costs of advertising through social media are quite less and the effects far reaching. This is the reason that it has become the most preferred source of marketing for the companies today. Today, the marketers have to devise new marketing strategies to fulfill the need of modern media. Earlier they used to spend millions in their marketing budget so as to make sure that their product is the one that is recognized. The strategies today focus more on being customer centric. The organizations today have to keep in mind the needs of customers and say goodbye to their â€Å"I† attitude. Nowadays there is an increased awareness of social media among the public and this is the major driving force behind the change of the focus of the companies which are using it now in mainstream. The cost effectiveness and satisfaction of the customer today is more important than just selling the product. The use of general advertisement in order to attract people towards a product has now becom e outdated as many new ways have been evolved. List and analyze methods of alternative dispute resolution and determine which would be most effective in resolving genuine disputes that arise with consumers who may make purchases from businesses that provide links via social media. The marketers today can benefit from the subliminal effect to employ innovative and ideas of advertisements with an element of fun in between radio programs or the programs most watched by the public. Facebook and other similar social sites have become quite popular among the general masses and hence their use as the new marketing medium. Such a strategy may be helpful in making a customer think about buying a product more rigorously. Even, the credibility of a product is enhanced if the products are being featured in between some famous shows. The knowledge of a product will also be increased through sending out promotional offers on people’s cell phones. In this way, a large population can be targ eted at limited cost. The product can also turn out to be a frontline commodity through advertisement campaigns on Facebook, Twitter or My Space. Presently, the QUALITY is not sufficient as it was in the previous years. BUZZ is the only thing that is of importance today and can bring the product to the frontline (O'Guinn, 2005). Examine the three (3) branches of government and discuss which can effectuate the most significant impact on regulating consumer transactions via social media outlets. Support your decision. If a product has to succeed in the market the most important thing to be kept in mind for the sale of product is the marketing channel. Marketing organization is an independent organization that works in collaboration to provide benefit to the producer which could not be gained by the producer if he is working alone. To target the market directly is a critical task for the producer to achieve; moreover it increases the price of the product. Therefore, there arises a need of market intermediaries which facilitate the reduction of cost of pulling the customers towards a product. The choice of marketing channel is affected by a number of factors such as pricing, advertising and distribution channel. Efficiency can be achieved through use of effective marketing channels. They enable the appearance of the products as â€Å"tailor made† for the consumers and the new product takes a customer oriented outlook. The strategy

Clostridium Difficile Infection Prevention Essay

Clostridium Difficile Infection Prevention - Essay Example Health and social care facilities generate a challenging environment due to the operations undertaken on a daily basis. This environment poses as a perfect medium for transfer of the microorganisms from patient, equipment and staff. It is important to be vigilant at all times in these environments due to the vulnerability; pressure associated with opportunist pathogens and the intensity and complexity of health care environments (Angenent & Kelly, 2009). Patients with mild symptoms of c. diff may improve if they stop taking antibiotics. Those with severe symptoms need different antibiotic medication. When the severity suffered is intense, medics administer further therapy. Clostridium difficile is an infection of the colon by the bacterium. It causes colitis by producing toxins that damage the lining of the colon. The symptoms include diarrhea, fever, and abdominal pain. It can develop into severe complications, which include dehydration, rupture of the colon, and spread of infection s to the abdominal cavity or body. The most common cause of c. difficile colitis occurs in patients, in the hospitals, though a number of cases out of the hospital have increased. The choice of this topic in this research is influenced by the responsibility burden for social care facilities and health organizations as important pillars in curbing down c. difficile infections. As seen above, these environments are exposed to breeding grounds for the pathogens causing c. diff to grow and infect people easily.... Statistics show that hospitalized patients are more prone to the infection; however, it also affects healthy individuals. Every employee working under health departments has a key responsibility to ensure prevention and management of the infections. This responsibility covers entirely all health and social care organizations, regardless of the patient setting or care provider. Introduction of good health practices is geared towards prevention and management of infections related to pathogens that cause c. diff. There are many attributions to infection or diseases, for example, different microorganisms such as bacteria, fungi, viruses, and prions. These microorganisms result in a wide variety of infections (Beltrami, 2010). Such infections include urinary tract, wounds, respiratory, blood, bone and skin infections. To say that not all infections are transmissible will be in order; nonetheless, a majority of them such as influenza, clostridium difficile and norovirus can spread from on e person to another hence end up causing transmissible infections (Artel, 2011). Health and social care facilities should be made responsible for enhancing good health practices. Health and social care facilities generate a challenging environment due to the operations undertaken on a daily basis. This environment poses as a perfect medium for transfer of the microorganisms from patient, equipment and staff. It is important to be vigilant at all times in these environments due to the vulnerability; pressure associated with opportunist pathogens and the intensity and complexity of health care environments (Angenent & Kelly, 2009). Patients with mild symptoms of c. diff may improve if they stop taking antibiotics. Those with severe symptoms need different antibiotic medication. When

Senior Philosophy Essay Example | Topics and Well Written Essays - 1750 words

Senior Philosophy - Essay Example Aristotle begins by investigating the fundamental purpose of humanity. In doing this, the renowned scholar determines that happiness is not just a feeling or a sensation. According to him, happiness is the ultimate goal of human existence. In his investigation of happiness, he seeks to determine the nature of happiness and its role in the life of an individual. He discovers that happiness is fundamental in the life of every human. Unlike the most prevalent definition of happiness, that attributes happiness to either a feeling or sensation, Aristotle determines that happiness is a prerogative for a successful and fulfilling life. According to him, happiness is a relative concept that means different things to different people. He says, â€Å"Happiness depends on ourselves† (Aristotle 121). In the phrase, Aristotle claims that everyone is everyone’s prerogative. Everyone understands the things that make them happy and in an ideal society one should therefore pursue only s uch. In his foundations of metaphysics, Immanuel Kant begins by defining morality as the personal decision and ability to distinguish between right and wrong. From his definition, Kant understands the relativity of the concept. This implies that morality means different things to different people. This therefore validates the need for base of argument in which everyone counterchecks his or her definition of morality. Morality is behavioral and arises from the traits that one exhibits. The basic definition of either ethics or morality thus rests on the limitation of harm to either self or a third party (Immanuel 61). The social decisions that people make must therefore not harm others. Taking a loan while consciously aware of ones inability to repay is a deliberate cause of harm, which qualifies as both a crime and a sin. The two define unethical conducts that also cause harm to third parties. Question 3 Pleasure is yet another relative concept that means different things to differen t people. Pleasure is an abstract noun and therefore not measurable. However, however, John Stuart Mill sough to develop a concept that would help one measure the quantity of pleasure in an individual and therefore compare the amount of pleasure people feel at different times. The difference in personalities influences the difference in pleasures that people feel. Most people derive pleasure by holding a dominating position (John 66). Whenever people engages in an activity that earns them gratification, they always seek to control such This way, the essence of pleasure sets in thereby fulfilling a previously existing void. However, Stuart explains that it is equally imperative that one concentrates and participate on the activity fully. According to his hypothesis, the level of involvement in the activity is directly proportional to the amount of pleasure that one derives from such. Additionally, pleasure is portrayed in the on both verbal and nonverbal reactions. Through the observ ation of such features as facial expressions and other types of responses as the little gibberish that people make when engaging in such activities, help one determine the amount of pleasure in another. However, the relativity of the concept implies that the level and amount of pleasure depends on the individual and may not correspond with the feelings in another. Question 4 Morality as defined earlier is a behavior determinant that helps people exhibit desirable behaviors. However, the concept is relative as people exhibit various behaviors. Sigmund Freud investigates the concept and determines that morality is social feature that arises from the nature of the society. Coincidentally, Lewis determines that as well. The two psychological scholars agree that morality moderates human behaviors thus limiting harm in the society. Morality as a social concept is therefore relative to the society. This implies that an action considered moral in one society may not be in another. Howe

Social Characteristic of the Different Races in the US Essay

Social Characteristic of the Different Races in the US - Essay Example Further 12.70% of the populations in the US are poor and this is according to the US census website, this paper discusses the social characteristics of the ethnic groups living in the US. The following diagram summarizes the components of the US population The US population which amounts to 299,398,484, of this number 66.40% are white, 14.80% Hispanic, 12.60% are black and only 4.40% are Asians. Therefore whites are the majority and only a few Asians are in the US. From the 2006 report 12.70% of the US population in 2006 was poor, for the 12.70% 595 were white, 21% Hispanic, and 16% black and only 4% were Asians, the following chart summarizes the findings from the 2006 report regarding the US population. From the above table it is evident that the majority of those living in poverty are white while Asians have the least number of individuals, who are poor, the above figures are summarized in the chart below: The level of poverty among the ethnic groups can be attributed to various factors which include level of education, economic opportunities and cultural differences and these factors are discussed below. The level of income is also an important social characteristic of the ethnic groups, the level of income for 2006 is given for each fifth dollar, the table below summarizes the values for each ethnic group. From the above table it is evident that the Asians have higher... 102,714 184,338 Asian 4,454 26,300 50,000 80,202 126,000 222,429 Hispanic 12,973 17,000 30,000 46,040 73,220 130,600 From the above table it is evident that the Asians have higher income compared to the other groups, whites have the second largest income, the Blacks have the lowest income followed the Hispanics, this data regarding the lower limit of the top five percent is summarized below: Asians therefore are high income earners while blacks are the lowest income earners, this can explain the reason why Asians have the low percentage of those that are poor. Insurance: Insurance coverage is also an important factor when analyzing these groups, the table below summarizes those who are insured, from the table below it is evident that for those that are insured only 5% are Asians, 13% are black, 15% are Hispanic and 67% are white. insured percentage Asian 14,348 5% black 39,083 13% Hispanic 44,854 15% white 196,252 67% 294,537 The following diagram summarizes the percentage of each ethnic group that is insured: Majority of those insured are white while only 5% of those insured are Asians. 67% of those insured are white, 15% of those insured are Hispanic, 13% of those insured are black and for those insured only 5% are Asians. Education attainment: We retrieved data on education attainment 2003 report; the following table summarizes the findings regarding high school and college education attainment: high school college graduate Hispanic 57.0 11.1 black 80.0 17.0 white 85.1 27.2 Asian 87.6 47.2 From the table above 57% of Hispanics have attained high school education and only 11% have attained college education, 80% of blacks have also attained high school education but only 17% have attained college education. 85.1% of white have attained high school

Financial Management & Analysis Essay Example | Topics and Well Written Essays - 1500 words

Financial Management & Analysis - Essay Example Since a business organization is susceptible to changing economic condition, changing consumers' choice, availability of alternative products in the market, its operational and marketing aspects of performance is dynamic in nature. This non static feature of the functional activities makes capital structure planning one of the most challenging tasks. (Brealey and Myers, 2002) Debt and equity financing vary due to several factors. Since equity entitles one to ownership it demands greater degree of accountability and a much higher degree of risk appetite. On the other hand debt does not give any ownership right and demands relatively lower degree of risk. Debt financing gets some advantage from the standpoint of taxation. In real business situation due to varying degree of complexity associated with payment patterns and more importantly the paying capability, different debt instruments are constructed. A very high degree of dependence on equity financing does not allow the firm to take the advantage of tax benefit; on the other hand too much dependence on debt makes the firm vulnerable to buyout. The buyout threat can come from many ways. For instance, due to very low payment of dividend the share holders may no longer be interested in the continuation of the situation and instigate hostile takeover by other firms. The other type of threat can come in case the company faces default risk. (Brealey, and Myers, 2002) When the firm is unable to maintain a good credit history i.e. a record of timely repayment of interest and principle to the lenders - its possibility of managing a good lender becomes more and more difficult. Higher degree of uncertainty associated with the firms repayment virtually forces it to take loan with several bitter clauses like higher rate of interest, higher sensitivity of term with rate i.e. the firm has to 'buy' duration of the loan payable at a higher cost of interest. So dependence on debt also triggers the exposure to risk. This is the reason for which a leveraged firm (a highly debt dependent firm) usually have high-risk indicating parameter, commonly known as beta. Beta determines the company's risk exposure with respect to overall market. People will take additional risk if and only if they are proportionately paid i.e. paid something more than that they could have got without taking any additional risk. So more the risk involved, in repayment more will be the cos t of debt. So it is very important to determine what fraction of capital will be through equity financing and what fraction will be through debt financing. Optimum capital structure can said to be that combination of debt and equity financing that will maximize their combined positive effect and minimize the negative ones. So the importance of capital structure cannot be overstated for the sustainability of the organization. The financial health of Jessops, the photography retailer of UK is going through a critical stage due to several reasons. Entry of low cost substitute products and overall economic slowdown are the two main apparent reasons behind it. (Jessops: Reports and Accounts", 2008) It is prevalent from the financial structure of the company that it is a debt ridden company. The debt to equity ratio is found out to be around -3.67. Debt-equity ratio is measured by the following formula: total liabilities/ total assets. Here total liabilities is '

The Benefits And Criticisms Of The Market Theory Of News Production Essay

The Benefits And Criticisms Of The Market Theory Of News Production - Essay Example There may be numerous benefits of news production which may result in huge profits for the company as well as there may originate factors that the industry will have to take care upon for improving their operative functions. News production can generally be referred as the process of performing all the functions which are required to convert raw data into information and hence in printed form which are readable and audible to the audiences by way of newspapers, magazines, internet, television and radio among others. News is produced after the review of various literatures which are relevant to the topic of the news (Philip, 1975). In this similar context, Journalism is a process of collection of true, justifiable and factually based information in a precise manner which proves to be interesting for the readers along with publishing of those collected information in a timely manner for attracting mass audiences (Berry, 2008). Mass media is a process of catering to the audiences by way of different communication channels including newspapers, journals, radio, magazines and television among others. These sources of information intend to deliver information to the audiences in a timely basis. Mass media is also actively involved in the World Wide Web through which it delivers maximum knowledge and information to the audiences (Livesey, 2011). Mass media and communication are very closely interconnected to each other. As stated above, mass media are the channels or tools through which knowledge is transferred to the audiences. By adopting these channels the main criteria is to transfer and share useful information with the mass audiences. Thus, the transfer of knowledge and information to the public can be regarded as â€Å"Communication† in mass media (Colombo, 2004). The objective of this essay is to study the overall news production activities of the news industry with respect to the aspects of journalism, mass media and communication and its components. F or the completion of this essay, the main priority would be laid upon the benefits that are derived from news production in the overall market as well as the challenges and the critics that the companies operating in the industry are facing which may prove to be a drawback for the industry. In details a study would be carried out about the specific benefits that the mass audiences get from the production and channelization of news and its various components (Panda & Swain, 2011). All those factors which are affecting the news production units will also be studied upon along with the problems faced by the mass media and communication channels while delivering their information to the audiences will be determined. A proper evaluation of the results will be made once a framework is designed about the benefits and criticalities of news production and its components in the overall market. By following this step, a detailed evaluation of pros and cons about the industry can be achieved wh ich will provide a lot of clarity to the research. The essay intends to design a proper scenario about the current market standing of the industry (Curran & Gurevitch, 2000). Benefits and Criticisms of the Market Theory of News Production Benefits of the Market Theory of News Production News production is a widely used commercial aspect of marketing which caters to the users all over the world. It provides major

The Influence of Gender and Age on the Second Language Acquisition of Research Paper

The Influence of Gender and Age on the Second Language Acquisition of University Students in South Korea - Research Paper Example It is so important that some companies and industries like healthcare include English proficiency among their requirements (Lorenzo, 2007). Moreover, many families travel abroad for several reasons, and this may require that they speak the language of the country they are in other than their native language (Gordon, 2000). Like learning a native language, secondary language acquisition is influenced by a variety of factors and outcomes may vary depending on the leaning style of the student, age, gender, and even culture. Similar to secondary language acquisition, learning style is influenced by age and gender. Learning style is defined as a persons personal choice of the way or method on how he can best gather data, process it, and put it to later use in terms of concrete experience, reflective observation, abstract conceptualization, and active experimentation. It was suggested by Kolb (1976) that an individual learner has particular strengths with related to his particular learning style. Moreover, the term refers to the individual differences in approaches to learning based on preferences. It pertains to the ways in which an individual characteristically acquires, retains, and retrieves information (Felder and Henriques, 1995). A study conducted by Ramayah, Sivanandan, Nasrijal, Letchumanan, and Leong (2009) explored the relationship between learning style and gender among business students. The study used a questionnaire to collect and gather data, and classified the participants using VARK (Visual, Auditory, Read/Write, and Kinesthetic) by Fleming. A convenience sampling method was used to ensure that an adequate number of samples are able to participate. The results indicate that there is a significant difference between their learning styles in terms of gender, with female participants highly preferring a visual or auditory learning style than male participants.

Teen Pregnancy Essay Example for Free

Teen Pregnancy Essay For countless years in America teen pregnancy has been an issue for many young girls between the ages of 13 and 19 years of age. Our nation is facing an adolescent reproductive crisis, because one in three girls are becoming pregnant before the age of 20 in the United States alone. More and more teens in the United States become pregnant annually. Most if not all-teen pregnancies are unplanned and never end in abortion. Some teenagers dont plan to get pregnant, but many do. However, Teen moms often don’t have the time to focus on education, which as a result are less likely to complete high school, or enroll in community college or a four-year university. According to Teen Pregnancy Prevention 2010–2015 (2013), â€Å"As part of the Presidents Teen Pregnancy Prevention Initiative (TPPI), CDC is partnering with the federal Office of the Assistant Secretary for Health (OASH) to reduce teenage pregnancy and address disparities in teen pregnancy and birth rates. The OASH Office of Adolescent Health (OAH) is supporting public and private entities to fund medically accurate and age appropriate evidence-based or innovative program models to reduce teen pregnancy. The purpose of this program is to demonstrate the effectiveness of innovative, multicomponent, communitywide initiatives in reducing rates of teen pregnancy and births in communities with the highest rates, with a focus on reaching African American and Latino/Hispanic youth aged 15–19 years. A communitywide model is an intervention implemented in defined communities (specified geographic area) applying a common approach with different strategies. Communitywide approaches will be tailored to the specified community, and will include broad-based strategies that reach a majority of youth in the community (i. e. , through communication strategies and media campaigns); and intensive strategies reaching youth most in need of prevention programming (i. . , through implementation of evidence-based programs and improved links to services). † Pro-Choice America has long advocated for a more sensible approach to the issue of teen pregnancy programs, better access to birth control, and investing in critical after-school programs. These interventions over the next few years will reduce rates of teen pregnancy and promote more responsible behavior.

The Principle Of Triple Appeal Media Essay

The Principle Of Triple Appeal Media Essay In the yesteryears, the area of advertising has rarely been studied within the psychological context of psychodynamics. The principle of Triple Appeal has never been researched as a complete factor influencing the effectiveness of advertisement. The Triple Appeal Principle evoked from the Freudian Theory or Psychoanalytic Theory which states that the behavior of Homo sapiens is influenced by their Psyche (ID, Ego and Superego) which is present in the preconscious and unconscious state of mind. The human psyche is also known as the Triple Appeal. The Psychoanalytic Theory states that the preconscious and unconscious needs or drives are at the heart of human motivation and personality. Triple appeal appeals to the Id, but also include a disguised appeal to the superego, which comes out in a condition the ego can resolve. Advertising effectiveness relates to how well a brands advertising achieves the intended. Companies use many different statistics to measure their advertising effectiveness. These measurements can be used for all types of advertising, including television, radio, print, direct mail, Internet and outdoor advertising. An advertisement of a brand is considered effective when the consumers are influenced to buy the product after getting exposed to the advertisement. A companys advertising effectiveness usually increases over time with many messages or exposures. 1.2. Problem statement: This research studies the impact of triple appeal (Id, Ego, and Superego) on advertising effectiveness. The research will focus on advertisements which have triple appeal content in them and relate their effect on consumer behavior. 1.3. Hypotheses: There is a relationship between triple appeal and advertising effectiveness. 1.4. Outline of the study: The paper is organized in five sections. The first section is the introduction of the research. It provides the overview of the study and the hypotheses which are to be tested for the research. The second section presents the literature review. The third section tells about the research methods used in the study. The fourth section provides the results and outcomes of the research. And finally, the fifth section provides discussions, implications and conclusion of the research. The purpose of the research was to analyze whether Freuds psychoanalytic theory (Triple Appeal) applied in advertisements, leave an impact on consumers or not. 1.5. Definitions: The independent variable studied in this research is Triple Appeal. Triple Appeal consists of three interacting forces: Id, Ego and Superego. These forces are explicated below. 1.5.1. Triple Appeal (Freudian Theory) Triple Appeal is a theory of motivation and personality that postulates that unconscious needs and drives (particularly sexual and other biological drives) are the basis of human motivation and personality. Sigmund Freuds psychoanalytic theory of personality is the cornerstone of modern psychology. This theory was built on the ground that unconscious needs, especially sexual and other biological drives, are at the core of human motivation and personality. Freud constructed this theory on the basis of patients recollections of early childhood experiences, analysis of their dreams, and the specific nature of their mental and physical adjustment problems. 1.5.2. Triple Appeal Advertisements: Triple Appeal advertisements contain contents which stimulate the drives of sex, hunger and thirst which is Id. Such advertisements also contain superego which is disguised. The conflict of Id and Superego is shown to be balanced by the Ego. Usually a sensual and sexy model is used in the advertisement to trigger the Id appeal. Tempting food shots and eating demeanors are portrayed to stimulate the three appeals. 1.5.3. Id, Ego Superego: Based on his analysis, Freud proposed that the human personality consists of three interacting systems: the id, the superego and the ego. The id was conceptualized as a warehouse of primitive and impulsive drives basic physiological needs such as thirst, hunger and sex for which the individual seeks immediate satisfaction without concern for the specific means of satisfaction. In contrast to the id, the superego is conceptualized as the individuals internal expression of societys moral and ethical codes of conduct. The superegos role is to see that the individual satisfies needs in a socially acceptable fashion. Thus, the superego is a kind of brake that restrains or inhibits the impulsive forces of the Id. Finally, the ego is the individuals conscious control. It functions as an internal monitor that attempts to balance the impulsive demands of the Id and the sociocultural constraints of the superego. 1.5.4 ID It is the initial state of mind in a humans personality. The other states are developed later. The unconscious mind (ID) contains two biological instincts: Eros and Thanatos. Eros means life instinct, sex drive and libido (primitive urges for sex) and Thanatos is the aggressive drive and death instinct (Ehrenzwei, 1965; Mcleod, 2009).Our unconscious mind has all the repressed information and desires which are either disturbing or unethical. This information is so significant and powerful that it is kept suppressed in the unconscious mind. This information exerts a significant influence. According to Freud, the impulses of the subconscious and unconscious reveal themselves in several ways (such as in dreams). ID has been a source of considerable frustration because it has been tested alone by researchers, and it defied objective description as it is extremely difficult to objectively test or measure the influence of unconscious mind (Mcleod, 2009). The ID seeks immediate gratification, which happens when we experience pleasure. ID is also called the Pleasure Principle which demands instant satisfaction, nevertheless of the consequences. (Grey, 1980; Mcleod, 2008).In 1993, Chaudhri researched to see whether or not pleasure principle is the primary source of motivation in choosing product and brand. Two dimensions (Hedonic and Analytic) of products were compared to gauge the impact of pleasure principle. 1.5.5. Ego According to Freud, ID is the horse and Ego is its rider. Ego controls the unrealistic demands of ID and acts in accordance with the appropriateness of the external world (Mcleod, 2008). Ego operates on the Reality Principle. Ego and Superego are parts of the Conscious, Preconscious, and unconscious states of the mind. Ego operates rationally and devises realistic stratagems to obtain pleasure. ID shows Ego the right direction to seek satisfaction which is not harmful to itself or the ID (Mcleod, 2008; Rook, 1987). Rook (1987) stated that if high impulsions of ID are not repressed, then it leads to severe psychosocial problems. Anticipated pleasurable experiences are difficult to resist, because they are brought about by the impulses of ID. The Ego pursues long-term and goal-oriented gratification, which encourages ID to control its impulses. 1.5.6. Superego Superego is the conscience which is the part of the unconscious mind. Superego is a force that defends people from uncontrolled behaviour by giving them an internalization of all environmental inhibitions, particularly those of the parents. It fills a person with guilt when they deviate from the moral standards and values of the society. Its a kind of parent, formed of response developments to unconscious sexual wishes; obeying it results in the secondary egotism of pride, a belief of being loved by a parent figure, and violating it creates guilt. 1.5.7. Advertising Effectiveness CHAPTER 2: LITERATURE REVIEW ID In 1992, Moore stated that subliminal stimulation triggers the unconscious mind and activates the instincts of ID. Penn (2008) researched in neuroscience and stated that unconscious and conscious thoughts are influenced by our emotions and physical responses. He also argued that we cannot measure engagement in brands and ads unless we get to know the unconscious response because it occurs below the conscious level. Many techniques and procedures have been delved to find out the rationale behind the factors that influence the operations of ID (Penn, 2008). TamaÃ…Å ¸ and DumitraÃ…Å ¸cu (2009) explored the Eros aspect in advertisements, which uses sexual arousal in order to access the unconscious mind of humans to convey their messages. This sexual influence changes the attitude of a person. The information buried in the ID surfaces transfers to the conscious mind, which acts upon the decision taken by the ID. During thirst, the ID instantly decides the drink the person should take, depending on the messages imbued earlier from the advertisements. No logic is used, as the ID is incapable of this. All this helps to shape up the attitudes of consumers as well as their thoughts and actions (TamaÃ…Å ¸ DumitraÃ…Å ¸cu, 2009). According to Freud, ID is the horse and Ego is its rider. Ego controls the unrealistic demands of ID and acts in accordance with the appropriateness of the external world (Mcleod, 2008). Ego operates on the Reality Principle. Ego and Superego are parts of the Conscious, Preconscious, and unconscious states of the mind. Ego operates rationally and devises realistic stratagems to obtain pleasure. ID shows Ego the right direction to seek satisfaction which is not harmful to itself or the ID (Mcleod, 2008; Rook, 1987). Rook (1987) stated that if high impulsions of ID are not repressed, then it leads to severe psychosocial problems. Anticipated pleasurable experiences are difficult to resist, because they are brought about by the impulses of ID. The Ego pursues long-term and goal-oriented gratification, which encourages ID to control its impulses. Freud stated that ego, super-ego, and id contribute to the perception of vivid imagery. This activity relates to a weakened ego. He stated that, if a person has a weak ego, he/she is likely to represses a particular behavior which in turn results in vivid imagery (Bergan, 1965). By contrast, the experiential view emphasizes the importance of primary process thinking in accord with the pleasure principle. Primary process thinking involves a task definition oriented toward hedonic response and is primary in the sense that it hearkens back to the way a baby pursues immediate pleasure or gratification. This type of consumption seeks fun, amusement, fantasy, arousal, sensory stimulation, and enjoyment. Indeed, the evidence suggests that consumers typically spend the majority of their lives eating, sleeping, chatting with friends, making love and watching television. Surely, any meaningful attempt to model such relatively pleasure-oriented consumption must pay attention to its hedonic components. Few consumer researchers have followed this lead, although the study of product usage and related activities is clearly a requisite cornerstone to the development of the experiential model. The importance of such study is reinforced by the emphasis on entertainment arts, and leisure-related offerings, which often depend more on the allocation of time than money. Given the operation of the pleasure principle in multisensory gratification, exciting fantasies, and cathected emotions, ones purchase decision is obviously only a small component in the constellation of events involved in the overall consumption experience. Holbrook Hirschman, 1982 Chaudhuri (1993) made a case for ID the pleasure principle as the prime source of inspiration in the choice of product and brand. The study attempted to reproduce the findings of the FCB grid by categorizing seventy six products using diverse dimensions hedonic and analytic value, which were operationalized as the degree of pleasure and the amount of apparent differences between brands. In the speculation of psycho-analysis there is no hesitation in assuming that the course taken by mental is invariably set in motion by an unpleasurable stress, and that it takes a direction coincides with a lowering of that tension that is, with a prevention of unpleasure or a creation of pleasure (Chaudhuri, 1993). Moore (1992) stated that the Psychodynamic theorists use the term unconscious as a noun with a capital U, to refer to, for lack of a better term, the id-a cauldron full of seething excitations, as Freud expressed it. Because semantic activation without conscious awareness can be demonstrated, some observers have jumped to the conclusion that subliminal stimulation provides relatively direct access to the ID. This paper proposes that elements of the tobacco industry, having long recognised the power of sexuality in advertising, have now tapped into the lure of Freuds counterpoint to Eros the death instinct, or Thanatos. Whether this happens consciously or unconsciously is of little consequence since the culture from which such advertising derives may be impaired in its capacity to be life-affirming and thus finds violation to be a source of entertainment. The issue therefore opens into questions of wider cultural psychopathology ranging from tobacco addiction to consumer addiction and the world ecological crisis. Psychological and spiritual mechanisms by which violative advertising might trigger deep necrophilic and sexually abusive motivations are discussed, as are the implications for therapeutic work at both individual and cultural levels, in political leadership and for health education. These include the need to sensitise people to the significance of violative imagery in advertisin g and its role in psychospiritual exploitation. (McIntosh, 1996) EGO Venger (2008) compared cigarette advertising across several cultures by using the technique of text analysis. His study examined the message stratagems and the ideological viewpoints in cigarette advertising in American and Ukrainian magazines within the framework of their different authoritarian environments. Venger (2008) wanted to gauge whether or not the two nations differed in their use of creativity in terms of ID, Ego and Superego. He also gauged their level of obedience to regulations. His objective was to show how cigarette advertisements attempt to bond with consumers by portraying culturally appropriate messages that strengthen the ideology, all within a greatly examined regulatory environment. The messages across the two nations differed in their use of creativity appeals to ego, social needs, and sensory pleasure and also their obedience to regulation. He first compared the two nations from economic, cultural, and regulatory viewpoints and then analyzed the strategies of cigarette advertising in Ukraine and the United States. According to Epstein (1994), Freuds psychodynamic theory stated that we are not in control of our own minds. A person can only think rationally when the unconscious turns to conscious level done through psychoanalysis. He regarded Ego (conscious thinking) as the tip of an iceberg. All our mental activity is operated by the Ego. Thus, several advertising agencies pay millions of dollars for cigarette advertisements which appeal to the Ego of a person. Epstein (1994) stated that in cigarette ads the visual appeal of the messages will overcome the verbal message of the surgeon who says smoking can endanger ones life an appeal aimed at the rational system. Epstein (1994) tested whether or not a surgeons message in a pictorial graphic form would leave an impact on consumers. Sigmund Freud (1954) made a great contribution to Psychoanalysis with his concept of the super ego which was referenced as primitive and unconscious aggregate of values and psychoanalysis in form by contemporary authors. Still, he is often credited with having revealed the irrational content of consumer psychology and thus undermined traditional ideas of human rationality as it relates to ethnic groups. Therefore, psychoanalysis also questions traditional ideas of irrationality. It shows that human tastes, preferences and other apparently irrational psychological consumers marketing decisions have a meaning and it is rational. Even though, most theorists argue that there is continuity between rationality and irrationality. Freud (1954) portrays the human being as a creature dominated by unconscious instincts, by infantile desires and primitive drives. He shows how consciousness and rationality is only one, relatively minor, facet of our psychology. He demonstrates how even the most apparently rational and conscious activities and experiences are influenced by unconscious wishes and fantasies, which operate in ways which do not apply to the principles of reason and logic. The reasons that we believe we have for our thoughts and actions are revealed as mere rationalizations, which cloak and deny their real, unconscious motives. As a result of existing controversy between Freudian theories and other recent theorists in the field of Psychoanalytic theories, we might not be able to reach satisfactory marketing applications to effective consumption. At best, we will have a fulfillment and understanding of rational buying behavior and similarity of consumption among ethnic groups (U. Elimimian, 2007). Psychoanalytic psychology also depicts impulse control as socially necessary. Freud (1911/1956) claims that human civilization is based on individuals development of internalized impulse controls. He interprets impulses as products of two competing forces: The pleasure principle and the reality principle. The pleasure principle encourages immediate gratification but is compromised insofar as a person responds to the reality principles tendency toward rational deliberation. These two forces often compete, because impulses encourage action without careful consideration about the objective environment, and with little or no regard for potential realistic consequences. If an individual lacks sufficient impulse control, it represents a defect of repression that may lead to severe psychosocial problems. Impulses may be difficult to resist because they often involve anticipated pleasurable experiences. The reality principle ultimately pursues personal gratification; the crucial difference i s that the reality principles orientation is more long-term and goal-oriented, which tends to encourage delayed over immediate gratification. In human development, the transition in dominance from the pleasure principle to reality principle is one of the most important advances in the development of the ego (Freud 1920/1949). (Rook, 1987) In his book, The Interpretation of Dreams (1), Freud suggests that vivid imagery arises as a result of regression. He considered imagistic thought to be part of the primitive aggregation of behaviors characteristic of the preverbal life of the child. As one aspect of the lack of rationality found in the childs thought, Freud postulated an inability to distinguish between internally and externally originated perceptions. Stated in terms of his three part system, ego, super-ego, and id, the perception of vivid imagery is an activity related to the processes of a weakened ego. It was Freuds view that whenever regression occurred it was disruptive and damaging in its influence on the efficient operation of the ego. Topographically ego regression (primitivization of ego functions) occurs not only when the ego is weak-in sleep, in falling asleep, in fantasy, in intoxication, and in the psychoses-but also during many types of creative processes. This suggested to me years ago that the ego may use the primary process, and not be only overwhelmed by it. The general assumption is that under certain conditions the ego regulates regression, and that the integrative functions of the ego include voluntary and temporary withdrawal of cathex is from one area or another to regain improved control. (Bergan, 1965) SUPEREGO Sigmund Freud (1954) made a great contribution to Psychoanalysis with his concept of the super ego which was referenced as primitive and unconscious aggregate of values and psychoanalysis in form by contemporary authors. Still, he is often credited with having revealed the irrational content of consumer psychology and thus undermined traditional ideas of human rationality as it relates to ethnic groups. Therefore, psychoanalysis also questions traditional ideas of irrationality. It shows that human tastes, preferences and other apparently irrational psychological consumers marketing decisions have a meaning and it is rational. Even though, most theorists argue that there is continuity between rationality and irrationality. Freud (1954) portrays the human being as a creature dominated by unconscious instincts, by infantile desires and primitive drives. He shows how consciousness and rationality is only one, relatively minor, facet of our psychology. He demonstrates how even the most apparently rational and conscious activities and experiences are influenced by unconscious wishes and fantasies, which operate in ways which do not apply to the principles of reason and logic. The reasons that we believe we have for our thoughts and actions are revealed as mere rationalizations, which cloak and deny their real, unconscious motives. As a result of existing controversy between Freudian theories and other recent theorists in the field of Psychoanalytic theories, we might not be able to reach satisfactory marketing applications to effective consumption. At best, we will have a fulfillment and understanding of rational buying behavior and similarity of consumption among ethnic groups. (U. Elimimian, 2007) The superego incorporates the values and morals of society which are learnt from ones parents and others. It develops around the age of 4 5 during the phallic stage of psychosexual development. The superegos function is to control the ids impulses, especially those which society forbids, such as sex and aggression. It also has the function of persuading the ego to turn to moralistic goals rather than simply realistic ones and to strive for perfection. The superego consists of two systems: The conscience and the ideal self. The conscience can punish the ego through causing feelings of guilt. For example, if the ego gives in to id demands, the superego may make the person feel bad though guilt. The ideal self (or ego-ideal) is an imaginary picture of how you ought to be, and represents career aspirations, how to treat other people, and how to behaviour as a member of society. Behaviour which falls short of the ideal self may be punished by the superego through guilt. The super-ego can also reward us through the ideal self when we behave properly by making us feel proud. If a persons ideal self is too high a standard, then whatever the person does will represent failure. The ideal self and conscience are largely determined in childhood from parental values and you were brought up. (Mcleod, 2008) Dr. Dichter claims that practically all of it is hit-or-miss stuff, and that he is the first to apply to advertising really scientific psychology. That includes psychoanalysis-probing into the subconscious. Dr. Dichter scoffs at advertising which tries to reason with potential customers, to scare them or lecture them on their shortcomings. He believes in tapping hidden desires and urges. This examination explores advertisings effects on the individual through the critical lenses of ideology and psychoanalysis, concluding that although ideology is a relevant methodology, it remains incomplete. Psychoanalytic theory, on the other hand, provides multiple avenues of interpreting how advertising addresses both the conscious and the unconscious mind, and offers a potential methodology for personal resistance and social change. To this point, I have demonstrated only that dream-theory can offer an interpretation of an advertising text. Now I must come to the crux of my exploration: Is there any meaningful association between this dream-informed reading and the way the advertisement appeals to its audience or even its effectiveness at inducing purchase? Remember that Freud in Interpretation of Dreams stated .Every dream reveals itself as a psychical structure which has a meaning and which can be inserted at an assignable point in the mental activities of waking life. Can fantasy-based advertising operate like dream, and be inserted at an assignable point in the mental activities of waking life? (Bellinson, 2006) The relations of superego and ego ideal to id and ego, so crucial in this context for the development of our sense of justice and of its emanations in moral (justness) judgments and law, are highly complex and, though probably holding the clue to final answers, still controversial in the detail of the history of the individual. We may begin with the pleasure principle which, ruling the subconscious Id, makes us aim for pleasure in a shifting and still obscure response to both Eros, the Life Instinct, and Thanatos, the Death Drive. (EHRENZWEI, 1965) TRIPLE APPEAL Penn (2008) stated that Cognitive scientists acknowledged the significance of unconscious mechanisms, particularly in the area of recall, but the role of sentiment was never seen as particularly significant. Thus, in much 20th century advertising theory, emotion was something of an afterthought; a means of facilitating consideration to communication (because we will probably pay more attention to advertising that we like). He suggested that thinking and feeling are not separate from the brain, but neutrally personified in it. Our feelings, reasoning, conscious and unconscious thoughts are surrounded by our emotions and bodily reactions. TamaÃ…Å ¸ and DumitraÃ…Å ¸cu (2009) studied the different characteristics that differentiate conscious from unconscious perception which influence our reactions to stimuli. The messages in advertisements constantly tell us that one product is better than the rest. Our minds capture the message and goes with it. Another technique used by the advertisers is sexual arousal. Advertisers know that sexual desire is the most influential of human desires. They embed sexual appeals in their advertising messages, by means of pictures, sounds and terms. These messages are not obvious. These embedded messages are hidden, so they appear ordinary. It is only our unconscious mind that is proficient of identifying and accumulating these messages where they lie hidden, un-criticized, not judged and unknown to the individual until the time of purchase, when decision is made. The hidden and buried information then floats up and is moved to the conscious mind, which operates upon it. For example , if one is thirsty, the unconscious mind straight away chooses the type of drink the person has to take, depending on the messages implanted previously from the advertisements. No reasoning or logic is used, because the ID (unconscious mind) is not capable of this. All this helps in moulding the attitudes of people, then their thoughts, and lastly their actions. This study underscores the complementary roles of the cognitive (perceptive) and psychodynamic (projective) approaches to the study of responses to advertisements. Effectiveness reflected influences of ads on subjective responses such as liking and fantasy, as well as on judgments of an ads quality and intention to buy the product. This study compared cognitive and psychodynamic perspectives on responses to simple and complex advertisements for perfume and liquor products. (Cupchik, Leonard and Irvine-Kopteski, 1998) This dissertation examines the representations of youth identity in print advertisements found in Y Magazine and SL Magazine. The researcher uses Critical Discourse Analysis to analyse the identities that are constructed in four fashion brands. The print advertisements are also interpreted by young people from Grade 11 classes in two Johannesburg high schools. Learners completed survey questionnaires and participated in focus group discussions. My interpretation of the advertisements reveals three over sexualized identities in the Soviet, Guess and Diesel advertisements. The learners responses are varied; some identify with the brands and accept the subject positions that are offered by the advertisements and others critique the sexuality that pervades the majority of the advertisements. Learners interpretations also reflect different reading positions, as well as unclear gendered target audiences. I conclude that media representations provide a range of powerful resources, which you ng people draw on in constructing their identities. (Clifford, 2006) One of the now-conventional accounts for why we exclude sex from the public sphere is attributable to Sigmund Freud, who maintained that repression of the libido is essential to civiliza-tion.182 In Freudian theory, everyones first love object is his or her opposite-sex parent, and both development of the personality and maintenance of the family require repression of these incestu-ous desires.183 From a societal standpoint, Freud thought the repression of sexual drives necessary to redirect human energy into more socially productive endeavors. Absent repression, the theory goes, we would be even more obsessed with sex than we already are, and no one would bother making the trains run on time.84 Freud also considered sexual repression essential to social bonding. But one need only open ones eyes to see the extent to which a pornographic conception of sex, obsessed with the erotics of transgressing taboos, dominates our culture. Pornographic maga-zines and videos do a thriving busines s. Even in more mainstream culture, sexual taboos and their transgression sell everything from movies to magazines to records to clothes to television shows to perfume. We are obsessed with those who dare to approach, play with, and transgress the rules: Calvin Klein advertisements, Madonna videos, Prince songs, NYPD Blue, Cosmopolitan advice columns on adding spice to your sexual life, and daytime talk shows featuring those who have broken the rules and lived to tell their story on national television. (Cole, 1994) The unconscious mind contains our biologically based instincts (eros and thanatos) for the primitive urges for sex and aggression. While we are fully aware of what is going on in the conscious mind, we have no idea of what information is stored in the unconscious mind. The unconscious contains all sorts of significant and disturbing material which we need to keep out of awareness because they are too threatening to acknowledge fully. So, the unconscious is not like a dustbin containing unimportant or irrelevant thoughts. Rather, it is precisely because they are so powerful that they are kept buried. Nevertheless, they exert a significant influence (Mcleod, 2009). The subconscious contains thoughts and feelings that a person is not currently aware of, but which can easily be brought to consciousness. It exists just below the level of consciousness before the unconscious mind. This is what we mean in our everyday usage of the word available memory. For example, you are presently not thinking about your mobile telephone number, but now it is mentioned you can recall it with ease. Mild emotional experiences may be in the subconscious but sometimes traumatic and powerful negative emotions are repressed and hence not available in the subconscious. Our feelings, motives and decisions are actually powerfully influenced by our past experiences, stored in the subconscious and instincts from the unconscious. Freud applied these three systems to his structure of the personality, or psyche the id, ego and superego. Here the id is regarded as entirely unconscious whilst the ego and superego have conscious, preconscious, and unconscious aspect. Freud also regarded the mind to be like an iceberg, where the greates

The main functions of an operating system

The main functions of an operating system The Main Functions Of An Operating System Here I am going to explain the main functions of an operating system Processor management The operating system must assign enough cycles to each process to get the job done and must give each process enough time with the CPU to function properly. (CANT MAKE IT NOT SOUND LIKE THE FUCKING SITE! STUPID EFFICIENT SITE)On a single tasking system it only needs to pause to deal with user input and certain interrupts. On a multitasking system the system must priorities each process switching between them thousands of time per second in order for it to give the appearance that things are happening at once. On multi-core and multi-processing systems, processes on each core may be running at the same time as the other core but each processor core can only hanlde one task at a time. http://computer.howstuffworks.com/operating-system5.htm Memory management and storage. The operating system must also ensure that memory doesnt clash with other memory and that each process is given enough memory to execute. For this to happen the operating system must assign memory boubndaries for types of software and individual applications.   Applications are loaded into memory in block of a certain size assigned by the operating system. Every process will be given a multiple of that number in size so that memory will not overlap if there it is micalculated bit. Tthe operating system must make sure that all the different type of memory are used in an efficient way. This includes ROM, RAM, cache memory, virtual memory and hardisk space. For instance when RAM is full some of the processes not being used can be saved onto the hardisks and recalled when it is needed. It can keep procceses that are used frequently into high speed cache memory so that it can be retrieved quicker rather than being read from RAM evertime. Device management This is the management of all the input and output devices such as keyboards and printers. For instance if there is to much data coming in from the keyboard for the cpu to handle the operating system can instruct a buffer to keep taking information but to stop sending it to the cpu. DO I NEED TO EXPLAIN WHAT DRIVERS ARE? User interface There are many difference type of user interface but all do the same task which is to be the translator between machine code and the user. It allows for the user to communicate with the machine and for the machine to output the effects of the users actions. Main types of Operating System A comparison of the four main types of operating system. The Personal computer, Network Computer, Mainframe and Mobile Phone/PDA. Main Differences A mainframe is designed to input process, move around and ouput large amounts of date fast and efficeintly. It is the most reliable, stable, and secure of all. Looks wise quite large (get better description) A PDA is designed to be small. They use simpler instructions which take up less memory are   therefore more limited to the sort of thing they can do and run. Network is like a PC but It uses less storage, less memory and does less processing.   It is a little like a computer which mostly deals with input and output the rest is done elsewhere on a server. A PC is gerneral purpose meaning can do a wide range of different tasks. User interface Mainframes didnt used to have user interfaces only accepting input via punch cards and tapes etc. Now they support GUI like the others. All use GUi but recent phones/PDAs come with touchscreen which is an interactive from of GUI ehich accepts input. Users can access a mainframe either by a computer terminal but theser days most can go online via a personal computer and acces the mainframe via a personal computer. device management The mainframe use many subsidury computers to hanlde I/O devices. unlike the other 3 who devices connect directly to the main unit. You can connect a wide range of devices to a PC or network computer such as printers and scanners unlike the PDA where you are limited to headphones usb and sometime a keyboard. You cannot add more and detract from like you can with a PC which uses special drivers to be able to communicate with the operating system. Memory Storage Management A Mainframe can have multiple hardrives therefore store extremly high volumes of data unlike a pc which usually only has one. PDAs on the other hand do not have a hardisk but use rom to store the operating system and pre-installed programs such as the claender and phonebook. If you add programs these are stored in RAM. You do not loose this data when the phone is turned of because the phone is run on batteries which still have a small bit of power left in them when the phone is turned off. Network computers also often dont have a hardisk using the network to store and access data and run programs. Processor Management pcs pdas and network computers are all single user operating systems unlike mainframes which use multi user operating systems. Unlike PDAs and network computers mainframes can run multiple operating systems. modern pcs can also do this in the way of a virtual machine but not to the extent and sophistication of a mainframe. Unlike the other three mainframes use multiple processors and can share their workload between them. Whereas network computers are able to use the the server for some of their processing. change sophistication so it isnt copying Unlike the others mainframes use single tasking operating systems Well Known Operating Systems A Comparison between MS Windows, MS-Dos, Linux and Mac-OS. MS-DOS Introduction to MS-DOS MS DOS Stands for Microsoft Disk Operating System. IBM released the first ever personal computer in 1982 which came with MS-DOS. MS-DOS is a re-named version of Q-DOS (Quick and Dirty Operating System) which was owned by Seattle computer Products at the time. Soon after the release of MS-DOS Microsoft bought the licensing rights from Seattle computers. MS-DOS was then Liscenced by around 50 companies in 1982 and was used on most personal computers throughout the 1980s.Like windows and Mac, MS-DOS was closed source. Closed source means that you are unable to see the source therefore unable to change or make any additions to the operating system via the source code. Therefore the only person who would be able to provide updates or newer versions would have been Microsoft themselves. Architecture It uses a command line interface rather than the modern Graphical User Interface (GUI) that we see on personal computers now. This means that they were not yet â€Å"user friendly.† For this reason MS-DOS would have been used by skilled workers rather than the general public for personal use. MS-DOS was a Single Tasking operating system and with the lack of GUI was suited and used for jobs such asfile management, simple networking and batch processing. Single tasking also means that it would run more efficiently i.e. quicker for certain tasks MS-DOS memory management would have differed to that of more recent computers as there would have been no high speed cache memory or virtual memory and there would have been no need for this on a single tasking system. Because MS-DOS is this basic it does not take up as much storage space and doesnt use as much RAM to run. Where MS-DOS is now MS-DOS was gradually replaced by MS Windows with the invention of GUI and windowsAPI (Application Programming Iinterface.) It was eventually discontinued in 2000. ; MS-DOS is now used as a standalone product but is now used for bootstrapping and troubleshooting. MS Windows Introduction to MS-WINDOWS Microsoft windows was developed by Microsoft following on from MS-DOS. The first version of MS-Windows realeased in 1985 was not a complete operating system. It was an extension of MS-DOS which provided a graphical user interface. MS-Windows is universal meaing it runs on most computer platforms such as personal computers, workstations, mobile phones/pdas, tablet pcs, laptops, media centers, and embedded systems. MS Windows is the most used of current operating systems and can be found in schools, offices and homes across the country. Windows version 2.1 was the first to be given the ability to do such thing as multi tasking. The amount and efficiency of which has been improving ever since. Later Versions of windows no longer had MS-DOS underlying and became a modern operating system rather than being considered just the GUI. Liscencing and cost Unlike Linux, Microsoft usually comes pre-installed and is a fully licensed product. This can be a good thing as you have full technical support when things go wrong but are however restricted to one machine per licence. Windows can cost alot less than mac to purchase however some people argue that cost of maintenance for a windows operating systems makes up for this. Windows is said to be less stable due its software components being connected. Security As windows is the most used operating system taking up (90 somehing) percent of the market it is more susceptible to hacking and is therefore less secure than mac and linux. It also means there there is a greater range of 3rd   party software   for windows. Architecture Like MS-DOS, Windows is closed source so there is less flexibility in what you can change therefore the GUI is less configurable than linux. However for the same reason it is alot more user friendly. Windows is backwards compatible meaning that softeware made for older versions of windows can also run on newer versions. Windows like most modern operating systems is multi tasking and multi processing meaning it can give the appearance of doing many things at once. This can have its disadvantages in such areas as speed. Even though windows no longer has MS-DOS underlying you are able to bring up the DOS-prompt which has a limited capability unlike Linux where you can run the whole thing in the commandline layer. With all the advancesof windows can now take up to1gb of space as apposed to the low storage that MS-DOS would have taken up. LINUX Introduction to Linux In 1984 Richard Stallman made a free version of unix which he called GNU. Shortly after he wrote the GNU GPL (general public liscence) . His aim was to make software that was freely available to general public.   In 1994 Linus Torvalds released Linux kernel which could be integrated with the GNU system to create a completely free operating system. The name linux is linuss name combined with Minix which is a simplified version of unix he had based his kernel on. Excerpt from Unix System Security Tools by Seth T. Ross do i use the excert bit or the internet site? Licenscing and Cost The main difference between Linux the other 3 operating systems is that it is open source and is licenced under the GNU GPL which means it is free and that any one can view it edit it and redistribute it as long as it complies with the GNU GPL Licence. As Linux is not a corporate product and is in many different states/versions it does not have the support that you would get with mac and windows and also doesnt often come pre-installed. It does however have many forums and tech based help on the internet. Architecture The advantages of its open source code is that it is free and also if you are very knowledgeable of programming you can control almost everything about the operating system making it a great choice if you want to manipulate it for specific tasks. Unfortunately this detracts from the user friendliness . This problem has been tackled by a failry new version called abuntu meaning () although not quite the userfreindliness that mac and windows demonstrate. This being said Linuxs main user group would be people of a very computer knowleagable background mosrt commonly nicknamed â€Å"compuer nerds†. Like Windows linux can be run on a wide range of systems including persoonal computers, desktops, mobile phones/pdassupercomputers, laptops and is welll know fo its use on servers.   Security Secuity wise Linux is considered to be the more secure than windows as it is based on Unix (an operating system considered to be very secure) but as stated by John Lettice at http://www.theregister.co.uk/2004/10/22/linux_v_windows_security/ â€Å"theres also a reasonable amount of support for the view that Linux would get just as many security issues if it had anything like Windows user base.† MacOS Introduction Mac OS was created by Apple. Mac OS was designed for apple macintosh computers and only runs on Apple hardware. Mac OS does not have a command line interface at all and unlike windows deleting a file will not break the entire system. (ASK BEN IS THIS TRUE?) For this and other reasons it is much more user friendly but anyone wanting to explore or troubleshoot will not be able to. All you see is the GUI so it is therefor the least flexible in its ablity for customization and control over how it works. This is   â€Å"† Like windows mac is closed source and   has full technical support Cost Originally I thought that mac was the more expensive of the four but according to Jon Henshaw, M.A. at http://www.familyresource.com/lifestyles/technology/buying-a-home-computer-mac-vs-windows â€Å"Windows and Mac computers are now almost equal in cost. Whereas you can buy a Windows based PC for less than $500, you will not get the multimedia hardware and software that you will want and need. In fact, to do so would cost equal or more to the cost of a Mac.† You also have to consider that there will be less maintenance costs than that of windows.UI Security Mac is considered more secure than windows which is partly down to it being based on unix but is also as i said previously because windows is more widely used. It is also considered to be more stable which again couldbe down to it being based on unix. According to Jon Henshaw, M.A. at http://www.familyresource.com/lifestyles/technology/buying-a-home-computer-mac-vs-windows mac doesnt marry its software components together like windows does so when something goes wrong it doesnt all follow suit meaning the whole thing is less likely to crash like windows can often do.45 Type of use/Who uses it? Mac OS is not as widely used as windows and therefore has a smaller amount of software that will run on it. According to http://www.buzzle.com/authors.asp?author=15890>Manali Oak at buzzle.com   â€Å"While Windows focuses on office function, Macintosh is focused on graphics and multimedia functions.† (http://www.buzzle.com/articles/difference-between-windows-and-macintosh.html>http://www.buzzle.com/articles/difference-between-windows-and-macintosh.html) This would imply that people who use macs are genraly people who have jobs where they have to use alot of multimedia. Conclusion If I was going to recommend an OS for someone who is new to computers and didnt want to know anything about whats going on in the background I would suggest the Mac because of its userfreindly design and also if they mainly iused computers for photos music and videos. I would suggest windows tto someone who wants a large amount of software options and games and who likes to have some ability probe further than (cant finnish the fucking sentence) For those who enjoy or need a completely customisable operating system. If they were not already knowledgeable in programming/command line they would also have to be willing to take on the learning curve. Overal I feel the Mac will be the operating system of the future assuming that there is a larger software base and that it becomes more affordable. 100 ALSO WRITE ABOUT WINDOWS AND LINUX BEIGN THE CHEAPER OPTION IF MAC IS TO EXPENSIVE? 1.1 References http://computer.howstuffworks.com/operating-system7.htm (MAKE SURE IF U HAVE TO ADD ALL THE PAGES   U DO) http://www.foogazi.com/2006/12/19/5-advantages-of-using-linux-over-windows/ http://www.theregister.co.uk/2004/10/22/linux_v_windows_security/ http://www.albion.com/security/intro-2.html http://www.computerhope.com/os.htm#03 http://www.buzzle.com/articles/difference-between-windows-and-macintosh.html http://www.operating-system.org/betriebssystem/_english/bs-windows.htm >http://www.operating-system.org/betriebssystem/_english/bs-msdos.htm http://www.applematters.com/article/mac_v_windows_no_real_difference/ http://www.macvswindows.com/index.php?title=MacvsWindows_Comparisons http://www.familyresource.com/lifestyles/technology/buying-a-home-computer-mac-vs-windows 1.2 Glossary 1.2.1 Proprietary

The Prince by Niccolo Machiavelli Essay examples -- Papers Leader Lead

The Prince by Niccolo Machiavelli The Prince by Niccolà ² Machiavelli was written in the year 1513 A.C.E. in Italy during a time in which his views were greatly detested by others. They were so hated that he was exiled from his own country for writing them. When hearing this, one must ask oneself, what kinds of views did Machiavelli have so that his own country would cast him out? His ideas, though written very complexly, were very simple. One must gain success and to do so, any means were justifiable. He wrote his ideas in a lengthy letter to prince of Italy, Lorenzo de’ Medici. He gave him advice that was supported by history and what he thought were the precise makings of an excellent leader. That advice was both excellent and awful. In the document, The Prince, Machiavelli writes about many characteristics that a good prince should have. The five main characteristics are as followed: (1) A price must have no other thought in mind than war and how to pursue it (Machiavelli, 279), (2) a price must be liberal, rather than generous (Machiavelli, 282), (3) a good prince should be ...

Reforming Australian Legal Education to match Canadian Essay -- Austra

Legal Education in Australia On January 25, 2005 one of Canada’s most respected law schools, Osgoode Hall Law School of York University (Osgoode), announced the launch of its new LL.B./JD programme with New York University Law School (NYU). The program provides an opportunity for students to earn both a Canadian LL.B. and a U.S. (ABA - American Bar Association approved) JD degree in four years. An LL.B. is a three-year Canadian law degree. A JD is a three-year U.S. law degree. A JD that is â€Å"ABA† approved allows U.S. law graduates to take the bar exam in any U.S. state. The program has been structured so that students will do two back-to-back years at Osgoode and two back-to-back years at New York University Law School. Students will receive both the LL.B. and JD degrees at the end of the fourth year. It is necessary to note that Osgoode Hall is not the only school to enjoin with an American university. Both Windsor and Ottawa have already established bilateral degree arrangements with U.S. law schools. Windsor has partnered with the University of Detroit whereas Ottawa has partnered with both Michigan State University as well as American University in Washington. Effectively, therefore, three of Canada’s seventeen law schools now have agreements with U.S. law schools allowing students to graduate with both Canadian and U.S. law degrees. In addition, McGill University in Montreal awards students both civil and common law degrees in three years. Commentators have suggested that it is only a matter of time before other Canadian schools will seek to establish similar programmes. 2 Like Australia, common law Canada has historically conferred the law qualification in the form of a Bachelor of Laws or LL.B. However, in recent times ... ...donesia. She is a former shop assistant and beauty student from Queensland. She was sentenced on May 27, 2005 and is currently serving her sentence in Kerobokan Prison, Indonesia. Despite the conviction, Corby maintains that the drugs were planted in her bag, and that she did not know about them. Her trial and conviction were a major focus of attention for the Australian media. 2 The ‘Bali Nine’ is the name given to nine Australian citizens arrested on 17 April 2005 in Denpasar on the island of Bali, Indonesia, in a plan to smuggle 8.3kg of heroin valued at approximately $4 million from Indonesia to Australia. Andrew Chan, Si Yi Chen, Michael Czugaj, Renae Lawrence, Tac Duc Thanh Nguyen, Matthew Norman, Scott Rush, Martin Stephens and Myuran Sukumaran, all aged between 18 and 28 at the time of their arrests, were convicted. Several have been handed the death penalty.

Democrats and Republicans

Aida Krafess Rosie Branciforte ENC 1101 April 8, 2013 Democrats and Republicans The United States of America is known to have two major political parties. The Republican party and the democratic one. Both parties are based on views and principles being completely opposites of each other. The Republican party is known to be a conservative party, while the democratic party is known to be liberal. Two concepts that are opposites to each other.The democratic party will most certainly convince the majority of the people that it is the ideal party to remain in office because it promotes economic equality, it advocates civil rights and individual freedom, and because it is a liberal party. The two major U. S political parties have different policies and views. These two parties being Democrats and Republicans. Economically, republicans promote more equality because their taxes are the same for everyone. This means that taxes should not be higher for people with a higher income or lower for people with a lower income.They also believe that by minimizing government spending they would be able to balance their budget. Republicans also support the constitution to the highest degree. They are convinced that its laws are flawless, and want the constitution to become the base of U. S law, and do not believe in the majority rule. A rule that states that the vote of of the majority of the people should either make or banish a law. Republicans are also known to be conservatives. The word conservative is defined as the holding to traditional attitudes and values and being cautious about change or innovations.Republicans would very much like to live their lives the way the founding fathers of America had without having to go through change or innovation. (Gould 565-483) At a first glance at the economic views of the republicans, it is common to find it more equal. However, why should a person that makes minimum wage pay same taxes as the C. E. O of an international corporation. T he democratic party has different points of views on tax reform policies. The party believes in equality therefore it constructed its 2012 tax reform policy to cut taxes for every working family, and not for millionaires. Black, 565-483) This means that every working family still pays taxes, however their taxes would be cut, meaning they would be paying less taxes than before. As for the â€Å" millionaires† and higher class of society they will still pay the same taxes as they did before. This policy is more likely to be considered as equal because it is not rated fair when people from different social classes with a big difference in their incomes pay the same taxes. Especially because the taxes will eventually be lowered for the lower classes because they would be unable to afford paying the regular and high taxes.This will also lead in the cut of taxes for the high social class, which then makes the whole concept unequal. Not just for the people but also for the national economy (Witcover, 791-545). A democracy is a system of government by the whole population or all the eligible members of a state, typically through elected representatives. The democratic party is also known for being the party of the people. It is the the oldest political party and has origins that fall back all the way to Thomas Jefferson, and Andrew Jackson.Thomas Jefferson was one of the founding fathers, one of the main authors of the Declaration of independence, and the third president of the United States. As for Andrew Jackson he was the seventh president of the United States and influenced his followers to create a modern democratic party. In a democracy it is essential for everyone to vote. It is considered as defending a point of view and opinions (Bass, 437-83). The democratic party is mostly concentrated on making all the people have equal rights, both women and men. Allowing each of them to have individual freedom.A freedom that a person has full control over until it is misused and breaks the law. The democratic party is for women having complete right to make their own decisions. For example, if a women decides to get an abortion, it would be possible for her to do so. (Black, 565-483) It remains a choice the woman has to make. A choice that is not restricted by law. In a democratic party, people are allowed to vote to promote what they would like. For example if it is illegal in a state for a homosexual couple to get married, and the majority of the state votes for this law to be banished.It is most likely that gay marriage will become legal in that state. These concepts all advocate individual freedom, and equality (Bass 437-84). The democratic party is a party that favors liberal positions. The word liberal is defined as being open to new behavior or opinions and will to discard traditional value (Bass 437-84). Modern American liberalism unifies social liberalism, social justice, and a mixed economy. Theses three theories have allowed abort ion rights for women, gar rights, and government strategies for education and healthcare.Liberals also favor diplomacy over military action. Which could only make the people of any country feel safer. Diplomacy would help resolve many word conflicts, and could even prevent war, or incidents that might result in tragic outcomes. Liberals also favor the separation of church and state. This measures the restraint between a religion and the way laws of a nation are built. All of these facts influence the chain of thoughts democrats have. However, their chain of thoughts could not be influenced by a bias opinion based on religion or tradition.It could only be influenced by current events, and new ways to deal with different and repeated situations, and by the majority of votes (Witcover, 791-545). To conclude, in this actual context, the socio-democrat political model of the democratic party seems to be the one that fits best the expectations of the vulnerable population. This political party also compromises between the conservative values of the american society and its constant changes. Therefore,   the arguments mentioned above explain the mandate renewal that americans expressed in the last elections.Works cited Bass, Harold Franklin. Historical Dictionary of United States Political Parties. Lanham, MD: Scarecrow, 2000. 437-84. Print. Black, Earl, and Merle Black. Divided America: The Ferocious Power Struggle in American Politics. New York: Simon & Schuster, 2007. Print. Gould, Lewis L. Grand Old Party: A History of the Republicans. 1st ed. New York: Random House, Inc. , 2003. 565-483. Print. Witcover, Jules. Party of the People: A History of the Democrats. New York: Random House, 2003. 791-545. Print.